6 min read
Daniel Zapata | Jun 02, 2025
A CRM is not just a tool for logging contacts or tracking opportunities. It’s a critical component of any modern company’s technological ecosystem. From ERP to ecommerce, from customer service flows to custom developments—everything should be...
In today’s business world, Customer Relationship Management (CRM) has become an indispensable tool. CRMs help companies organize, automate, and...
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask...
As every retailer knows, the end of the year season is increasingly important and profitable for stores and brands. For years there have been brands...
One of the biggest challenges for any company is how to reduce costs and it is even more difficult to do so without harming customer service,...
In the world of e-commerce, staying updated with the latest technologies is crucial not only to provide an exceptional shopping experience, but also...
E-commerce platforms offer the functionality to store lists of products that interest users. Also, this helps improve the customer experience by...
At this time it is undeniable that one of the industries that has suffered the most is tourism. I would like to highlight the contributions made by...
In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of...
