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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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3 min read

Buyer Persona in the Retail Industry

As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How can we ease their burdens? And indeed, what are those strategies to approach customers at the right...

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3 min read

How the food industry is automating business management

In the new commercial dynamics, sales processes have had to adapt to the demands of digital users. The change has dramatically influenced consumer...

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2 min read

What is the Buyer Persona for, and how can I create one?

When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.

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3 min read

How to create business rules for sales and service teams with HubSpot?

Learn how to create business rules for sales and service with HubSpot and discover how this helps you follow up on opportunities.

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5 min read

The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...

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2 min read

Liferay forms creation and configuration

Websites are no longer limited to being informational portals for businesses. Many aspects of the website contribute to the user experience, such as...

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3 min read

6 key steps to define your business processes

When we are part of an organization, we find different areas, which will be composed of teams and systems that perform various tasks. This synergy...

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3 min read

Why define the processes that affect the customer experience?

According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.

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2 min read

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...

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Importance of HubSpot reports to measure your goals

As in any project, it makes sense to want to measure the results of our efforts, and this helps us correct actions and implement new ones to achieve...

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