7 min read
Predictive strategies for Black Friday you should have implemented
Every year, the story repeats itself: traffic spikes, frantic ads, deep discounts eating into margins, and the feeling that everything possible has been done.
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What We Offer
We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
7 min read
Every year, the story repeats itself: traffic spikes, frantic ads, deep discounts eating into margins, and the feeling that everything possible has been done.
8 min read
Black Friday and Cyber Monday are two peak sales days for many companies. When I sit down to design prices for these dates I don't think of something...
5 min read
Why understanding user intent is worth more than lowering prices?
8 min read
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is...
9 min read
"I say an hour lost at a bottleneck is an hour out of the entire system." – Eliyahu M. Goldratt
7 min read
"Process mining is the key to unlocking true operational insights in an era where assumptions can derail even the most ambitious strategies." –...
6 min read
In many organizations, processes flow across teams with distinct objectives: marketing generates opportunities, sales negotiates deals, operations...
13 min read
Automating business exceptions starts with recognizing that not every outlier in your operations is a rare bird deserving its own fancy cage.
6 min read
Operational complexity has become a silent force holding back organizations’ growth potential.
7 min read
Most organizations have already realized that the goal isn’t to accumulate leads, but to identify genuine buying intent. However, few have succeeded...