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Do you have a CRM, but still sell through WhatsApp?
José De León | Aug 29, 2025
"Digital transformation is not about technology; it's about people." – George Westerman
José De León | Aug 29, 2025
Why your CRM is failing adoption and how to make it work better
"The only way to do great work is to love what you do." – Steve Jobs
Digital Transformation driving cultural change in leadership
"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic." — Peter Drucker
What if it's not inflation? Reasons why your margins are dropping
Throughout my years in consulting, I've seen many financial managers, as I'm sure you do, blame runaway inflation or a volatile market for the...
Digital Transformation Office that drives management efficiency
Digital Transformation Office—these three words are reshaping the corporate world, and they’re more than just a buzzword for boardrooms and C-level...
The impact of TOM on customer experience and performance
An Operating Model (OM) is the structural framework that defines how an organization creates and delivers value through its processes, people,...
Improving customer loyalty through a superior CX in consumer goods
In today's fast-paced and ever-evolving marketplace, customer loyalty is the cornerstone of long-term business success.
Digital transformation and its impact on customer satisfaction
Digital transformation has often been misunderstood as a purely technological initiative.
Effective integrations: connecting CRM, ERP, and automation systems
In today's rapidly evolving business landscape, the seamless integration of technological systems has become a cornerstone for achieving operational...
Developing functionalities in HubSpot without being a programmer
HubSpot has become one of the most powerful and widely used platforms for businesses looking to improve their customer relationship management (CRM),...
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