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What is Oracle Eloqua?
Every interaction with a customer is an opportunity to strengthen the relationship, build trust, and stand out from the competition.
How to know when your business needs a BPM system
In today's rapidly evolving business landscape, organizations are continually seeking ways to enhance efficiency, streamline operations, and maintain...
Process Mining
Process Mining has emerged as a revolutionary tool in business process management and optimization, representing a significant leap from traditional...
AI-Powered MQL to SQL Conversion
Ai-powered MQL to SQL conversion is making the needle move by itself.
How Appian makes user interfaces simple and powerful for your business
I like to imagine building business apps that my team actually enjoys using no manuals, no headaches, and definitely no need for a team of coding...
How to build a cost model people will actually use?
For years, I've seen many organizations build cost models with the same energy with which someone puts together a thousand-piece puzzle... without...
Fueling innovation for C-Suite success
“Innovation distinguishes between a leader and a follower.” — Steve Jobs
AI in HubSpot: Automatically answer tickets with chatbots
AI-powered chatbots have transformed customer service management, and HubSpot has made a significant leap forward with the launch of Breeze AI.
How to achieve effective RPA integration in complex processes
The integration of Robotic Process Automation (RPA) has become a key tool for companies seeking to optimize their operations and enhance their...
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