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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

What is an Operating Model?

7 min read

What is an Operating Model?

An Operating Model serves as the foundational framework through which an organization operates, dictating how resources, processes, and technology are structured and deployed to achieve business objectives.

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5 min read

Benefits of implementing a CRM in a small business

Today, small businesses need to maximize efficiency and maintain strong relationships with their customers to thrive. This is where a Customer...

Improve business experience and performance

16 min read

10 key benefits of implementing a TOM and how to measure its success

The Target Operating Model (TOM) is an aspirational representation of how an organization should operate in the future to achieve its strategic...

account-based-marketing

5 min read

Account-Based Marketing: 8 Best Practices

Account-Based Marketing (ABM) is here to stay and has been defined as a revolutionary marketing strategy that aligns the efforts of marketing and...

Designing Microinteractions

5 min read

Designing Microinteractions: The Key to UX Success

Have you ever wondered what makes certain applications or websites so enjoyable to use?

Maximizing Growth with HubSpot's Custom Objects

11 min read

Maximizing Growth with HubSpot's Custom Objects

Have your company gone through a previous HubSpot acquisition process? Have you bought it and wondered how many business departments, processes, or...

What is User Experience Design?

8 min read

What is User Experience Design?

Imagine walking into a high-end store with beautifully arranged products, but no one to guide you and no clear way to find what you need....

What is Pricing and How Does It Differ from Revenue Management?

6 min read

What is Pricing and How Does It Differ from Revenue Management?

When it comes to developing pricing strategies, the terms *Pricing* and Revenue Management often come to mind. People tend to confuse them and use...

What are Cost Centers?

6 min read

What are Cost Centers?

In business management, optimizing resources and controlling expenses are key priorities. One of the most effective methods to achieve these...

The Power of Customer Experience in Retail

6 min read

The Power of Customer Experience in Retail

Are Retail Companies Ready to Transform Customer Experience into Their Main Competitive Advantage? Retail has undergone a significant transformation...

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