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Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Common challenges in CRM implementation and how to overcome them

6 min read

Common challenges in CRM implementation and how to overcome them

Customer Relationship Management (CRM) is a key tool for modern businesses, encompassing a set of practices, strategies, and technologies aimed at managing relationships with customers and prospects. Its goal is to centralize and optimize customer...

The role of UX in improving customer loyalty

4 min read

The role of UX in improving customer loyalty

Did you know that over 70% of consumers would switch brands after a poor user experience? Or that 86% of buyers are willing to pay more for a better...

CRM integration with other business tools

4 min read

CRM integration with other business tools

Customer Relationship Management (CRM) has emerged as a crucial strategy for organizations to build strong connections with their customers. What can...

¿What is Oracle Customer Experience (OCX)?

4 min read

¿What is Oracle Customer Experience (OCX)?

Having the right tool to manage customer relationships changes everything. In a world where consumer expectations are constantly evolving and...

When to implement UX Design in your business strategy

10 min read

When to implement UX Design in your business strategy

Did you know that 88% of users won’t return to a website after a bad experience?

The Purpose of Digital Transformation in Enhancing Customer Experience

7 min read

The Purpose of Digital Transformation in Enhancing Customer Experience

In today’s increasingly competitive global marketplace, digital transformation is a pivotal strategy for businesses across all sectors. It enables...

Understanding Costing Methodologies

5 min read

Understanding Costing Methodologies

Imagine running a company without really knowing how much it costs to produce what you're selling. How could you set competitive prices, identify...

What is an Operating Model?

7 min read

What is an Operating Model?

An Operating Model serves as the foundational framework through which an organization operates, dictating how resources, processes, and technology...

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5 min read

Benefits of implementing a CRM in a small business

Today, small businesses need to maximize efficiency and maintain strong relationships with their customers to thrive. This is where a Customer...

Improve business experience and performance

16 min read

10 key benefits of implementing a TOM and how to measure its success

The Target Operating Model (TOM) is an aspirational representation of how an organization should operate in the future to achieve its strategic...

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