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Meicel Valverde

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4 min read

How, why, and when to implement a loyalty plan!

Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers?

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4 min read

Retail, Christmas Season and Omnichannel Strategy

The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...

Apple, innovation and example in user experience!

5 min read

Apple, innovation and example in user experience!

Part of the new era of technology is digitization, and in such a competitive market, whoever does not want to adapt to change runs a significant risk.

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2 min read

Importance of Content Marketing in the Retail Industry

When we talk about content, directing, and sending information to our customers, we have to think that currently, what audiences are interested in is...

Effective contract negotiation

4 min read

Effective contract negotiation

Effective contract negotiation is a critical skill in today’s business landscape, influencing everything from revenue growth to long-term...

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

2 min read

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...

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4 min read

Cold Prospecting: 6 Mistakes made when making a call

Years ago, the way used by the prospecting managers of the companies was the phone call, a completely effective way to contact the person of interest...

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4 min read

6 Content Marketing Metrics for Continued Success

To measure marketing campaigns and verify success, we must establish specific metrics. To help us identify control and continuous improvement points...

ABM, Boosting Marketing and Sales Management

3 min read

ABM, Boosting Marketing and Sales Management

In this blog, we will talk about one of the strategies that has been around for a long time, but which has recently been given greater importance,...

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3 min read

What is Content Marketing?

Everyday sales management is advancing and changing strategies, the way of addressing the public, the way of thinking, and the consumer's buying...

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