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Sofía Oviedo

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4 min read

How to define the best business indicators?

Achieving success in our organization, being more efficient, actively listening to our customers, and being ahead of the competition are some of the orders we want to achieve successfully. Every business runs after attaining these objectives, but...

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4 min read

The importance of customer experience in competitive differentiation

Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...

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4 min read

Design Thinking: What is its importance in the customer experience?

We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...

Use Case: Apply DMAIC in the Finance Industry

5 min read

Use Case: Apply DMAIC in the Finance Industry

As in the retail or manufacturing industry, the financial sector does not escape having a high volume of daily transactions. Each transaction is data...

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3 min read

Value stream map: transforming the customer experience

As companies grow and adapt to market demand, they must create strategies that impact the efficiency of business processes and the quality of...

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2 min read

What is the Buyer Persona for, and how can I create one?

When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.

What is the value proposition and how to create one for your business?

6 min read

What is the value proposition and how to create one for your business?

A solid value proposition is the cornerstone for standing out and capturing your customers' attention. More than just a statement, a value...

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3 min read

Buyer Persona in the Retail Industry

As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How...

5 relevant aspects that make up a Customer Journey

3 min read

5 relevant aspects that make up a Customer Journey

Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...

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3 min read

Use case: Challenges in manufacturing industry processes

The manufacturing industry constantly faces challenges in its Business Process that can affect efficiency, quality, and profitability. From...

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