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Sofía Oviedo

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3 min read

Use case: Challenges in manufacturing industry processes

The manufacturing industry constantly faces challenges in its production processes that can affect efficiency, quality, and profitability.

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4 min read

The importance of customer experience in competitive differentiation

Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...

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3 min read

Value stream map: transforming the customer experience

As companies grow and adapt to market demand, they must create strategies that impact the efficiency of business processes and the quality of...

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3 min read

What is the value proposition and how to create one for your business?

A value proposition is an essential element in any business plan. It describes what makes our product or service different from the competition and...

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4 min read

Design Thinking: What is its importance in the customer experience?

We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...

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4 min read

Business Model Canvas: a new way to understand your customers

Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...

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3 min read

5 relevant aspects that make up a Customer Journey

Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...

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4 min read

How to define the best business indicators?

Achieving success in our organization, being more efficient, actively listening to our customers, and being ahead of the competition are some of the...

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5 min read

Use Case: Apply DMAIC in the Finance Industry

As in the retail or manufacturing industry, the financial sector does not escape having a high volume of daily transactions. Each transaction is data...

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3 min read

Buyer Persona in the Retail Industry

As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How...

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