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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Strategy

Why do an onboarding process before implementing a software?

6 min read

Why do an onboarding process before implementing a software?

Discover the importance of mapping out and leading an onboarding process before implementing any business automation, customer experience, or CRM...

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Capturing value through effective business strategies

5 min read

Capturing value through effective business strategies

In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...

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Design Thinking: What is it used for and what are its stages?_Imagineer Customer Experience

3 min read

Design Thinking: What is it used for and what are its stages?

Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...

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What is CRM

4 min read

What is Customer Relationship Management (CRM)?

Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...

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importance of the strategy

3 min read

Why should strategy precede technology?

In the digital era in which we live, technology has become the mainstay of many companies and industries, promising innovations and solutions to...

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Benefits of using a CRM in your business: A boost for success

3 min read

Benefits of using a CRM in your business: A boost for success

In today's business world, effective customer relationship management is essential for success and sustainable growth. This is where CRM, a...

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How to measure customer experience? Tools, platforms and metrics

3 min read

How to measure customer experience? Tools, platforms and metrics

Have you ever considered the impact of customer experience measurement on your business sales?

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The importance of customer experience in competitive differentiation

4 min read

The importance of customer experience in competitive differentiation

Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...

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Key differences between a B2B Buyer Persona and B2C Buyer Persona

4 min read

Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...

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How, why, and when to implement a loyalty plan!

4 min read

How, why, and when to implement a loyalty plan!

Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers?

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