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Why do an onboarding process before implementing a software?
Discover the importance of mapping out and leading an onboarding process before implementing any business automation, customer experience, or CRM...
Strategy
Capturing value through effective business strategies
In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...
What is Customer Relationship Management (CRM)?
Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...
Why should strategy precede technology?
In the digital era in which we live, technology has become the mainstay of many companies and industries, promising innovations and solutions to...
Benefits of using a CRM in your business: A boost for success
In today's business world, effective customer relationship management is essential for success and sustainable growth. This is where CRM, a...
How to measure customer experience? Tools, platforms and metrics
Have you ever considered the impact of customer experience measurement on your business sales?
The importance of customer experience in competitive differentiation
Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
How, why, and when to implement a loyalty plan!
Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers?
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