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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Marketing

Understanding attribution models for effective marketing

7 min read

Understanding attribution models for effective marketing

Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...

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CRM

3 min read

Why define the marketing process for a CRM platform?

A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...

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Customer segmentation: the key to a personalized experience

2 min read

Customer segmentation: the key to a personalized experience

Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...

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Key differences between a B2B Buyer Persona and B2C Buyer Persona

4 min read

Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...

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What is marketing automation and what are its benefits?

4 min read

What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...

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How to audit your business SEO?

3 min read

How to audit your business SEO?

Have you considered the importance of the performance of your website?

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Advantages of marketing data management

4 min read

Advantages of marketing data management

First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.

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ContentMarketing

4 min read

Content marketing: The paradigm shift in the industry

The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.

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lead scoring

2 min read

Lead Scoring application guide

One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...

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Omnichannel Strategy

4 min read

Retail, Christmas Season and Omnichannel Strategy

The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...

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