4 key factors in creating a successful Buyer Persona
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
Marketing
Buyer Persona: The Key to Customer-Centric CRM
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
One Buyer Persona to rule them all (CX)
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
Advantages of marketing data management
First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.
Understanding attribution models for effective marketing
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
Marketing, DO NOT touch
At this time it is undeniable that one of the industries that has suffered the most is tourism. I would like to highlight the contributions made by...
Buyer Persona: Key to the success of your business strategy
A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content...
Spark the interest of your prospects in follow-up mailings
When sending an email to offer your products or services, it is crucial to have concrete and effective communication.
Lead Scoring application guide
One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...
In times of recession never stop investing in advertising
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
Content added to ICX Folder
ICX SUBSCRIPTION
Come and be part of the latest specific insights provided by our experts
