<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=262721675103356&amp;ev=PageView&amp;noscript=1">
Skip to the main content.

CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Marketing

7 min read

Understanding attribution models for effective marketing

Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...

Read More

8 min read

ABM strategy, the gateway to closing B2B Deals

If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...

Read More

2 min read

Effective operational process for marketing sales and customer service

What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?

Read More

3 min read

The art of value delivery: differentiation in a saturated market

According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.

Read More

2 min read

Buyer Persona: The Key to Customer-Centric CRM

Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...

Read More

3 min read

How to maximize customer lifetime value in sales and marketing?

What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...

Read More

6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...

Read More

2 min read

Strategic integration: How social media empowers a CRM

Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...

Read More

3 min read

Why define the marketing process for a CRM platform?

A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...

Read More

2 min read

Customer segmentation: the key to a personalized experience

Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...

Read More
Content added to ICX Folder

LOVE WHAT YOU SEE?

Be the first to know when we add new videos, blog posts and more.

ICX SUBSCRIPTION

Come and be part of the latest specific insights provided by our experts

What's next?

ARE YOU READY?