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Understanding attribution models for effective marketing
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
Marketing
Why define the marketing process for a CRM platform?
A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
Customer segmentation: the key to a personalized experience
Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
What is marketing automation and what are its benefits?
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
How to audit your business SEO?
Have you considered the importance of the performance of your website?
Advantages of marketing data management
First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.
Content marketing: The paradigm shift in the industry
The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.
Lead Scoring application guide
One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...
Retail, Christmas Season and Omnichannel Strategy
The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...
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