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Effective operational process for marketing sales and customer service
What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?
Customer Experience
The art of value delivery: differentiation in a saturated market
According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
Customer Journey: what is it for?
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
Innovation? Please come back when you have something more original
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to...
Large-scale personalization: Secrets of successful companies
Have you ever wondered how large companies manage to deliver personalized experiences to their customers, even when there are millions of them? A few...
Barbie, an experience that makes history
How can an experience mark our history? Millions of people in their childhood, have invented a world by playing with one or more Barbies, their...
The salvation of the world is in a Coke can
Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...
Customer experience: CX Design and its benefits
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
The end of private property? The impact of Airbnb and Uber
Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...
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