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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience

2 min read

Effective operational process for marketing sales and customer service

What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?

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3 min read

The art of value delivery: differentiation in a saturated market

According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.

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3 min read

Customer Journey: what is it for?

The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...

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6 min read

Innovation? Please come back when you have something more original

In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...

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3 min read

Design Thinking: What is it used for and what are its stages?

Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...

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3 min read

Large-scale personalization: Secrets of successful companies

Have you ever wondered how large companies manage to deliver personalized experiences to their customers, even when there are millions of them? A few...

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5 min read

Barbie, an experience that makes history

How can an experience mark our history? Millions of people in their childhood, have invented a world by playing with one or more Barbies, their...

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4 min read

The salvation of the world is in a Coke can

Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...

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2 min read

Customer experience: CX Design and its benefits

As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...

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3 min read

The end of private property? The impact of Airbnb and Uber

Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...

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