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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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3 min read

Essential cybersecurity for your store in Adobe Commerce

Next, we will see some basic measures that can apply to improve the security of our online store. For some of these, you will be able to apply them yourself, and in others, you will need the assistance of a Magento Expert. Let's start. Applying...

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4 min read

What is User Experience (UX), and what is it for?

User Experience is the different perceptions and responses a person has when using a product, system, or service. There are many people in the world....

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3 min read

What is Content Marketing, and how will it evolve in the next decade?

Content Marketing is currently used to communicate different messages in different circumstances for the benefit of companies or even individuals. It...

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3 min read

Effective contract negotiation

The day-to-day is based on doing business, selling, and closing contracts that help the company's growth and professionally. Negotiating an agreement...

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2 min read

Magento Blogs: A simple way to attract customers

Magento is a powerful and flexible e-commerce platform with a wide variety of SEO tools to ensure that the website ranks high in search engines.

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3 min read

Buyer Persona in the Retail Industry

As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How...

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3 min read

How the food industry is automating business management

In the new commercial dynamics, sales processes have had to adapt to the demands of digital users. The change has dramatically influenced consumer...

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2 min read

What is the Buyer Persona for, and how can I create one?

When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.

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3 min read

How to create business rules for sales and service teams with HubSpot?

Learn how to create business rules for sales and service with HubSpot and discover how this helps you follow up on opportunities.

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5 min read

The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...

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