4 min read
Aileen Pierce | Jun 05, 2025
Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems giant SAP and Apple have in common?
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.
A few months ago, near my house, a family decided to start a business and use part of their garage as a bakery. They put up a display case, had their...
Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that...
According to Edward de Bono, confusion is a difficulty associated with thinking; this occurs because we try to do too much simultaneously. Bono also...
Have you ever shopped at a supermarket, gone to a store looking for pants, or had lunch at a fast-food restaurant? Surely everyone, and if your...
In today's competitive landscape, delivering an exceptional customer experience requires more than just understanding customer needs—it demands a...
If your goal is to improve a process, the first thing you must do is understand it. To do this, you need to get the information, define the step by...
It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge...
