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Aileen Pierce

Strategy consultant

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2 min read

How Value Stream Mapping drives customer experience

A value stream map (VSM) is a powerful tool used in continuous improvement methodologies such as Lean and Six Sigma to visualize and analyze the flow within a system.

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3 min read

Use case: Processes in Formula 1

Formula 1, commonly abbreviated as F1, is the highest level of international single-seater racing. However, it is not only a sport but also a complex...

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6 min read

DMAIC and other Six Sigma tools to drive continuous improvement

A few months ago, near my house, a family decided to start a business and use part of their garage as a bakery. They put up a display case, had their...

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2 min read

Design Thinking: think outside the box

It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge...

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2 min read

Welcome aboard: Customer Journey (CX)

CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their...

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4 min read

Design Thinking Tools

Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of...

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3 min read

How does the Value Proposition Canvas impact the customer experience?

Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...

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4 min read

Definitive guide: How to fill in the Value Proposition Canvas?

What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...

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4 min read

DMAIC: Make continuous improvement of your processes a reality

“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.

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3 min read

Customer Journey: Build the best customer experience

In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...

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