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Achieve excellence with CXM practices and strategies
Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer experience management.
Content marketing: The paradigm shift in the industry
The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.
UX: a lever that drives the entire sales cycle
What is UX? User Experience is the design that is in charge of improving the usability of a product, service, or system, that is, its efficiency,...
Design Thinking: What is its importance in the customer experience?
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
Evolution of the retail industry and its processes
By 2022, according to Insider Intelligence in its global e-commerce forecast, "retail sales will grow 5% year-on-year to more than $27.33 trillion."...
Understanding the empathy map
Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...
Lead Scoring application guide
One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...
Hubspot marketing campaign management
When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create...
3 workflows you can implement in your business
Have you heard about workflows and how they can be implemented to grow your business? Automations through HubSpot's workflows will allow you to...
What is Data Governance?
Have you ever heard of data governance? Do you know what it is and how it works? Data governance is a booming topic. Many people are now interested...
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