Optimizing Landing Pages: Key for generating and converting Leads
The landing page must impact the user both in the form (design) and in the background (content). Learn everything you need to know to carry out this...
Lead Management
Lead generation strategies, from your website to your CRM
Consumer buying habits have changed. Now users have control over the process and have many sources of information, which makes them more analytical....
Marketo Engage leader in the Gartner 2020 Quadrant Lead Management
In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...
What are leads and why are they key to inbound marketing?
If a person comes to our website and we have no data, how can we know if this person is going to become a qualified or unqualified customer. This is...
Hit a home run with HubSpot's Predictive Lead Score
Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...
Cold Prospecting: 6 Mistakes made when making a call
Years ago, the way used by the prospecting managers of the companies was the phone call, a completely effective way to contact the person of interest...
Improve your profile and get better leads on LinkedIn
LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...
ABM Scoring: Lead Scoring for Account Based Marketing (ABM)
For years, bringing sales and marketing teams together has been a challenge, but surprisingly, the Account Base Marketing revolution has brought them...
No time to lead? Then prepare to fail
Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...
What is Lead Scoring and how can you set it up within HubSpot?
Find out what lead scoring is and how to set it up from HubSpot, what it's for, its benefits to your buyer personas and customer experience.
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