Hit a home run with HubSpot's Predictive Lead Score
Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...
Lead Management
No time to lead? Then prepare to fail
Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...
Improve your profile and get better leads on LinkedIn
LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...
Marketo Engage leader in the Gartner 2020 Quadrant Lead Management
In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...
Cold Prospecting: 6 Mistakes made when making a call
Years ago, the way used by the prospecting managers of the companies was the phone call, a completely effective way to contact the person of interest...
Automate the follow-up of business opportunities with workflows
Discover how to develop automation for tracking business opportunities. Generate a personalized follow-up through automated business rules. Every...
Lead or qualified lead? Generation of effective sales
Every business needs to generate sales, for this, you must have customers, and before you issue any purchase, it had to go through a process,...
What is Lead Scoring and how can you set it up within HubSpot?
Find out what lead scoring is and how to set it up from HubSpot, what it's for, its benefits to your buyer personas and customer experience.
ABM Scoring: Lead Scoring for Account Based Marketing (ABM)
For years, bringing sales and marketing teams together has been a challenge, but surprisingly, the Account Base Marketing revolution has brought them...
Optimizing Landing Pages: Key for generating and converting Leads
The landing page must impact the user both in the form (design) and in the background (content). Learn everything you need to know to carry out this...
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