4 key factors in creating a successful Buyer Persona
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
Buyer Persona
Buyer Persona: The Key to Customer-Centric CRM
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
One Buyer Persona to rule them all (CX)
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
Buyer Persona: Key to the success of your business strategy
A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content...
Three-Step Guide to building your Buyer Persona
The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you...
How a Buyer Persona improves the Sales Process
Imagine calling someone who doesn't know about you and you don't know about that person either, but you need to sell them. Does it sound logical to...
What is the Buyer Persona for, and how can I create one?
When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.
Buyer Persona in the Retail Industry
As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How...
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Build your B2B buyer persona properly
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
Understanding your buyer persona: the good, the bad and the CEO
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain...
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