Buyer Persona: The Key to Customer-Centric CRM
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
Buyer Persona
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
4 key factors in creating a successful Buyer Persona
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
Buyer Persona in the Retail Industry
As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How...
What is the Buyer Persona for, and how can I create one?
When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.
The truth behind Buyer Personas
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
What is a Buyer Persona?
When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...
One Buyer Persona to rule them all (CX)
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
How a Buyer Persona improves the Sales Process
Imagine calling someone who doesn't know about you and you don't know about that person either, but you need to sell them. Does it sound logical to...
Understanding your buyer persona: the good, the bad and the CEO
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain...
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