4 min read
Sergio Gutierrez | Mar 30, 2023
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it helps to improve our products, services, and processes, making it a strategic tool for decision-making.
Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with...
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...
When we talk about functions, procedures, and Business Process, we notice an important difference: the order. A function can be a process (such as...
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...
In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation.
Through the automation of assembly lines, in 1913, Henry Ford reduced the manufacturing time of an automobile from 12 hours to 1.5 hours; this...
It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of...
