4 min read
Sergio Gutierrez | Jun 05, 2025
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be made to shape the organization. Nowadays, customer experience is an issue that has become...
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
Imagine you have a cake factory, you already have a defined brand, and your customers buy from you expecting to receive a product of the same size,...
Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...
Design is an important element for all companies. It is related to aesthetic as well as technical and strategic aspects, since it does not remain...
Business Model Canvas: What it is and how to create a business model canvas Have you ever felt that it is difficult to communicate and set strategic...
Design Thinking is a concept that, as time goes by, is becoming more and more popular and necessary in business. It is a methodology, as well as a...
Have you ever had at least one lousy purchase in your life, not because what you buy is not of quality, but because of the experience during the...
The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating technology development and...
In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation.
