4 min read
Sergio Gutierrez | Mar 30, 2023
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it helps to improve our products, services, and processes, making it a strategic tool for decision-making.
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...
In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation.
It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of...
Have you ever had at least one lousy purchase in your life, not because what you buy is not of quality, but because of the experience during the...
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
Have you ever heard of the concept of continuous improvement? We are talking about a work philosophy focused on a constant questioning of what could...
Business Model Canvas: What it is and how to create a business model canvas Have you ever felt that it is difficult to communicate and set strategic...
When searching the internet for what a business model is, you have probably come across the following sentence by Alex Osterwalder: "A business model...
