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Susana Matamoros

Hit a home run with HubSpot's Predictive Lead Score

6 min read

Hit a home run with HubSpot's Predictive Lead Score

Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with spectators, but most of them barely pay attention or show low interest in what you have to offer. Now,...

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The perfect recipe for a clean HubSpot Database

6 min read

The perfect recipe for a clean HubSpot Database

Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the...

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ABM strategy, the gateway to closing B2B Deals

8 min read

ABM strategy, the gateway to closing B2B Deals

If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...

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How to measure success in CRM implementation

5 min read

How to measure success in CRM implementation

You've made the strategic decision to acquire a new CRM system, and now you're facing the exciting challenge of getting it up and running.

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Self-management in Business Processes: Keys to Effectiveness

7 min read

How to self-manage business processes

Self-management in business processes is not just a passing trend; it is a revolution that is transforming the industry in real-time. In a global...

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Valuing each interaction in Sales Departments_Imagineer Customer Experience

7 min read

Valuing each interaction in Sales Departments

Did you know that, according to estimates, on average, a company has only 7 seconds to capture the attention of an online customer before they decide...

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What is SEO and why is it important?

6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...

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CRM TIPS

7 min read

CRM Platforms: How to choose the one that best fits your needs

Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...

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¿No hay tiempo para liderar? Entonces prepárese para fallar

4 min read

No time to lead? Then prepare to fail

Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...

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Discover the benefits of CRM (Customer Relationship Management)_Imagineer Customer Experience

6 min read

Discover the benefits of CRM (Customer Relationship Management)

In an ever-evolving business world, where customer expectations are higher than ever and competition is fierce, a fundamental question arises: how...

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