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Susana Matamoros

6 min read

Hit a home run with HubSpot's Predictive Lead Score

Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with spectators, but most of them barely pay attention or show low interest in what you have to offer. Now,...

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6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...

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7 min read

CRM Platforms: How to choose the one that best fits your needs

Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...

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4 min read

What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...

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3 min read

Case study: HubSpot implementation at CASIO UK

You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...

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2 min read

What is Marketo and what is it for?

Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and...

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4 min read

Inventory loading challenges in eCommerce

Your blog post content herHaving an online shop is no longer an option for retail businesses. COVID-19 accelerated a process that was already...

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4 min read

Customer Journey Map: What it is and how to create one?

Have you ever thought that the process of your purchase or of any person implies a previous process until you make or carry out the transaction?

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