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Susana Matamoros

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6 min read

Hit a home run with HubSpot's Predictive Lead Score

Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with spectators, but most of them barely pay attention or show low interest in what you have to offer. Now,...

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6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...

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7 min read

CRM Platforms: How to choose the one that best fits your needs

Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...

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7 min read

Digitalization of Processes: Keys to Optimizing Your Business

Did you know that Amazon, one of the largest companies in the world, attributes a large part of its success to the digitalization of processes?

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4 min read

What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...

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3 min read

Case study: HubSpot implementation at CASIO UK

You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...

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3 min read

Improve your profile and get better leads on LinkedIn

LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...

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2 min read

What is Marketo and what is it for?

Considered one of the leading software by prestigious analysts such as Gartner and Forrester, Marketo aims to provide businesses of all types and...

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12 min read

14 marketing tips for Black Friday and Cyber Monday

For years, events like Black Friday and Cyber Monday meant huge crowds of people, endless queues around the block and unbeatable deals. Nowadays,...

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4 min read

Inventory loading challenges in eCommerce

Your blog post content herHaving an online shop is no longer an option for retail businesses. COVID-19 accelerated a process that was already...

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