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Susana Matamoros

The perfect recipe for a clean database in your CRM.

7 min read

The perfect recipe for a clean HubSpot Database

Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the success of campaign strategies and communication personalization?

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6 min read

Hit a home run with HubSpot's Predictive Lead Score

Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...

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8 min read

ABM strategy, the gateway to closing B2B Deals

If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...

How to measure success in CRM implementation

6 min read

How to measure success in CRM implementation

You've made the strategic decision to acquire a new CRM system, and now you're facing the exciting challenge of getting it up and running.

How to self-manage business processes

7 min read

How to self-manage business processes

Self-management in business processes is not just a passing trend; it is a revolution that is transforming the industry in real-time. In a global...

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6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...

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7 min read

CRM Platforms: How to choose the one that best fits your needs

Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...

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4 min read

No time to lead? Then prepare to fail

Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...

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6 min read

Discover the benefits of CRM (Customer Relationship Management)

In an ever-evolving business world, where customer expectations are higher than ever and competition is fierce, a fundamental question arises: how...

Digitalization of Processes: Keys to Optimizing Your Business

7 min read

Digitalization of processes: keys to optimizing your Business

Did you know that Amazon, one of the largest companies in the world, attributes a large part of its success to the digitalization of processes?

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