Appian updates its platform with artificial intelligence
Business organizations are entering a decade shaped by intelligent automation, where systems no longer simply execute instructions—they interpret...
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What We Offer
We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
9 min read
Business organizations are entering a decade shaped by intelligent automation, where systems no longer simply execute instructions—they interpret...
7 min read
“As Dr. Michael Grieves, the pioneer who introduced the digital twin concept, aptly put it, ‘The digital twin is the convergence of the physical and...
4 min read
Organizations are recognizing that automation has become a strategic pillar for achieving agility and responding quickly to a constantly evolving...
6 min read
In many organizations, processes flow across teams with distinct objectives: marketing generates opportunities, sales negotiates deals, operations...
6 min read
Operational complexity has become a silent force holding back organizations’ growth potential.
10 min read
Imagine sitting in a boardroom, charts flashing across the screen, your CFO nodding approvingly at the latest dashboard. Everything looks efficient...
4 min read
When I talk to a CEO, CFO, or COO, I usually start with the same idea: If technology doesn't accelerate the business, it only adds noise.
7 min read
When we at ICX talk about process management and automation, we think not only about "drawing processes", but also about making those models "alive",...
9 min read
When a company decides to implement a platform like Appian, it typically faces a strategic question: is it about replacing what already exists, or...
4 min read
When I accompany companies in their transformation projects, I usually find a common denominator: the Order to Cash (O2C) process is full of...