14 min read
Stop chasing costs—Your biggest profit lever is pricing
There is an idea that is repeated in many budget meetings: "First let's fix the costs; then we see the price." I myself was a staunch defender of...
How to map the customer journey in 2026 to reduce churn and complaints
2026 will not be a year of more technology, but of greater digital sensitivity.
Mapping processes before digitizing saves IT costs
In many digital transformation projects, the conversation usually starts with technology: which platform to implement, which system to integrate, or...
Fewer systems, more control: new logic of technological efficiency
At the threshold of 2026, the global business world has awakened from a technological intoxication that lasted more than a decade.
What is a Technology Stack and why it matters
The technology structure that supports a company is often perceived as a set of technical tools reserved for IT teams.
CX as an early warning system in critical processes
What if your company could anticipate its next crisis before it shows up in the financial reports?
Does your stack communicate with each other?
It’s very likely that today your company is using more tools than you can name from memory: CRM, ERP, billing, e-commerce, WhatsApp Business,...
Measuring Tech Stack ROI
Measuring tech stack ROI starts with understanding that your technology investments aren't just expenses—they're the engines driving your company's...
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