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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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6 min read

Hit a home run with HubSpot's Predictive Lead Score

Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with spectators, but most of them barely pay attention or show low interest in what you have to offer. Now,...

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7 min read

Understanding attribution models for effective marketing

Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...

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8 min read

ABM strategy, the gateway to closing B2B Deals

If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...

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3 min read

Transforming data into business decisions

In daily life, we are constantly bombarded with information. Hundreds of WhatsApp messages, an inbox full of unread emails, and a constant and...

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4 min read

Operational Model for Success in 2024

In the dynamic business landscape of 2024, navigating towards the future poses an imperative challenge for organizations seeking sustainable success....

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3 min read

What is Tableau and what is it used for?

Did you know that Tableau is popular in many large companies? Knowing how to use such tools is truly important nowadays in the world of data.

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4 min read

Discovering Tableau: a step-by-step implementation guide

In the fast-paced world of data analytics, having tools that simplify the understanding and presentation of information is essential. In this...

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5 min read

Why a CRM is essential for the commercial development of your company

You have surely heard the term CRM at some point. Today this tool is used by many companies. It is a philosophy of relationship management with...

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4 min read

Data, Sales, and Technology: Empowering Commercial Teams

In the current digital era, data has become the most valuable asset for companies. Its ability to transform sales teams and enhance performance has...

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6 min read

Why do an onboarding process before implementing a software?

Discover the importance of mapping out and leading an onboarding process before implementing any business automation, customer experience, or CRM...

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