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Hybrid SEO integrating the classic and the new
Katherine Dixon | Sep 11, 2025
Talking about SEO today means navigating a constantly evolving landscape.
Katherine Dixon | Sep 11, 2025
Turn your order to cash into a profit engine with Appian
When I accompany companies in their transformation projects, I usually find a common denominator: the Order to Cash (O2C) process is full of...
What is the Sales Score Performance Methodology?
As a consultant specializing in sales strategy at ICX Consulting, I’ve witnessed the challenges that organizations face when striving for consistent,...
Designing the first 72 hours to maximize activation & value
How many times have you installed an app or started using a service only to abandon it within a few days?
Maximizing sales through Customer Experience
Imagine a sales manager reviewing their KPI dashboard at the end of a quarter: lead conversion rates are inconsistent, even after sending thousands...
Appian and its impact on enterprise automation
Organizations face a paradox: the need to innovate rapidly while managing legacy systems and fragmented processes.
Daily email management is a costly and inefficient process
“Email is a wonderful thing for people whose role in life is to be on top of things. But not for me; my role is to be on the bottom of things. What I...
Do you have a CRM, but still sell through WhatsApp?
"Digital transformation is not about technology; it's about people." – George Westerman
Why your CRM is failing adoption and how to make it work better
"The only way to do great work is to love what you do." – Steve Jobs
Digital Transformation driving cultural change in leadership
"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic." — Peter Drucker
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