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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Self-management in Business Processes: Keys to Effectiveness

7 min read

How to self-manage business processes

Self-management in business processes is not just a passing trend; it is a revolution that is transforming the industry in real-time. In a global study on the implementation of self-management in business processes, it was found that companies...

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Systematization and automation: a successful digital transformation

3 min read

Systematization and automation: a successful digital transformation

In an environment where technology plays an increasingly significant role, digital transformation has established itself as an essential element for...

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Capturing value through effective business strategies

5 min read

Capturing value through effective business strategies

In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...

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How to drive and revolutionize sales with AI-generated strategies?

5 min read

How to drive and revolutionize sales with AI-generated strategies?

In the condensed economic present we live in, companies must learn new strategies that could make them relevant in today's modern industrial markets....

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Buyer Persona: The Key to Customer-Centric CRM

2 min read

Buyer Persona: The Key to Customer-Centric CRM

Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...

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Change Management in Digital Transformation

14 min read

Change management in Digital Transformation

Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...

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Systematization in sales departments: Steps and benefits

3 min read

Systematization in sales departments: Steps and benefits

Sales and marketing management is a vital area for the success of any company. In a world where competition is intense and consumers are more...

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Valuing each interaction in Sales Departments_Imagineer Customer Experience

7 min read

Valuing each interaction in Sales Departments

Did you know that, according to estimates, on average, a company has only 7 seconds to capture the attention of an online customer before they decide...

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Strategies for maximizing customer lifetime value in sales and marketing

3 min read

How to maximize customer lifetime value in sales and marketing?

What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...

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What is SEO and why is it important?

6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...

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