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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

The Purpose of an Operating Model from a Customer Experience Perspective

8 min read

The purpose of an Operating Model from a CX perspective

An Operating Model is not just a set of processes that guide an organization's daily operations, but a strategic framework that integrates people, technology, and processes to achieve long-term goals.

CRM Showdown: HubSpot, Salesforce, and Oracle Compared

8 min read

CRM Showdown: HubSpot, Salesforce, and Oracle Compared

In today’s fast-paced digital landscape, the way businesses interact with their customers has undergone a profound transformation.

Step-by-step for implementing a Target Operating Model (TOM)

7 min read

Step-by-step for implementing a Target Operating Model (TOM)

Businesses face growing pressure to optimize their operations while delivering superior customer experiences.

customer-experience

6 min read

Customer Experience in Utilities

Customer experience (CX) has evolved into a critical driver of success across various industries, including utilities and public services.

What is cost management?

4 min read

What is cost management?

In a world where every dollar counts, cost management is less about finding magical solutions and more about making practical, informed decisions.

Liferay for the digital experience

11 min read

Liferay for the digital experience

In today's world, the digital environment requires companies to adapt to customer demands, who expect fast, personalized, and efficient experiences.

What is the difference between job order costing and process costing?

5 min read

What is the difference between job order costing and process costing?

In a market where more and more companies compete for efficiency and profitability, knowing the exact cost of producing goods or services can be the...

How does UX design improve customer retention?

6 min read

How does UX design improve customer retention?

Did you know that 89% of consumers switch to competitors after a poor digital experience? Or that a 5% increase in customer retention can boost...

Top tools every UX designer should know in 2025

9 min read

Top tools every UX designer should know in 2025

What tools will define the user experience in the near future? Is your design team equipped with the most advanced solutions to stay ahead in a...

Common challenges in CRM implementation and how to overcome them

6 min read

Common challenges in CRM implementation and how to overcome them

Customer Relationship Management (CRM) is a key tool for modern businesses, encompassing a set of practices, strategies, and technologies aimed at...

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