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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

3 min read

How to maximize the Return on Investment (ROI) in your Projects

Are you looking for ways to improve your return on investment (ROI) and ensure the long-term financial success of your projects? Here we explore how an effective ROI strategy not only drives profitability but also optimizes costs and enhances cash...

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5 min read

Importance of TOM for CRM implementation

If we look at some general parameters or indicators regarding implementation projects, we realize that:

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6 min read

Optimize your business processes

This article arises after asking the following questions: Who doesn't like to improve? Who doesn't seek optimization in their daily tasks? Is there...

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4 min read

Tableau: Success Stories of Major Companies

Have you ever heard the phrase "Data is the new gold"? You've probably heard it, and it's clear that today, records that seem to be simple...

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6 min read

Digital transformation through UX

Have you ever wondered what the secret of the most successful companies in recent years is? We invite you to discover this secret and put it into...

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6 min read

The perfect recipe for a clean HubSpot Database

Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the...

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6 min read

Hit a home run with HubSpot's Predictive Lead Score

Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...

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7 min read

Understanding attribution models for effective marketing

Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...

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8 min read

ABM strategy, the gateway to closing B2B Deals

If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...

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3 min read

Transforming data into business decisions

In daily life, we are constantly bombarded with information. Hundreds of WhatsApp messages, an inbox full of unread emails, and a constant and...

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