6 min read
Leonardo González | Sep 12, 2025
For executives and sales directors, achieving consistent, predictable sales outcomes is a persistent challenge in an environment defined by shifting customer expectations, intensifying competition, and complex market dynamics.
“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday's logic.” – Peter Drucker
Talking about SEO today means navigating a constantly evolving landscape.
When I accompany companies in their transformation projects, I usually find a common denominator: the Order to Cash (O2C) process is full of...
As a consultant specializing in sales strategy at ICX Consulting, I’ve witnessed the challenges that organizations face when striving for consistent,...
How many times have you installed an app or started using a service only to abandon it within a few days?
Imagine a sales manager reviewing their KPI dashboard at the end of a quarter: lead conversion rates are inconsistent, even after sending thousands...
Organizations face a paradox: the need to innovate rapidly while managing legacy systems and fragmented processes.
“Email is a wonderful thing for people whose role in life is to be on top of things. But not for me; my role is to be on the bottom of things. What I...
"Digital transformation is not about technology; it's about people." – George Westerman
