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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

CRM

5 min read

Importance of TOM for CRM implementation

If we look at some general parameters or indicators regarding implementation projects, we realize that:

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6 min read

The perfect recipe for a clean HubSpot Database

Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the...

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6 min read

Hit a home run with HubSpot's Predictive Lead Score

Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...

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5 min read

Why a CRM is essential for the commercial development of your company

You have surely heard the term CRM at some point. Today this tool is used by many companies. It is a philosophy of relationship management with...

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4 min read

Team Collaboration: Integrating CRM into Your Company

In today's business landscape, where adaptability and operational efficiency are crucial, effective team collaboration stands as the cornerstone of...

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5 min read

How to measure success in CRM implementation

You've made the strategic decision to acquire a new CRM system, and now you're facing the exciting challenge of getting it up and running.

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7 min read

7 Key dimensions when implementing a CRM

A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its...

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2 min read

Buyer Persona: The Key to Customer-Centric CRM

Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...

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7 min read

Why is CRM an essential tool for the future?

Standing out among your competition is what will allow you to sustain your business over the years. In a highly competitive business environment,...

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3 min read

10 Tips before implementing a CRM Platform

Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general,...

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