Buyer Persona: The Key to Customer-Centric CRM
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
CRM
5 reasons why Salesforce leads the CRM world
Customer experience has emerged as today’s top competitive differentiator. Having a robust and scalable CRM platform is no longer optional—it is a...
Why are all the leading companies using Salesforce?
A CRM is not just a tool for logging contacts or tracking opportunities. It’s a critical component of any modern company’s technological ecosystem....
Salesforce vs. other CRMs: What makes it different and more powerful?
In today’s business world, Customer Relationship Management (CRM) has become an indispensable tool. CRMs help companies organize, automate, and...
Automation of payment management through Workflows
Can a CRM be used in administrative or back-office processes, which are normally ERP's?
5 Steps for a Successful CRM Implementation
When implementing a new software or tool for the company, we always want it to be done in the most optimal way and to make the most of everything it...
Effective Personalization in CRM: Protect Your Customer's Privacy
Personalization in Customer Relationship Management (CRM) is a key strategy in the digital era in which we find ourselves to improve the relationship...
8 Benefits of an omnichannel CRM for your business
Customer experience in companies is undergoing big changes. The use of mobile devices, e-commerce, social networks and the explosion of data, is...
How to eliminate contact duplication with HubSpot Operations?
Have you ever experienced the chaos of having multiple duplicate records in your database? You know how frustrating and detrimental it can be for...
Omnichannel CRM: 4 ways it impacts sales profitability
Every company has many systems and types of information it can collect from its business and/or its customers. It's no secret that the more...
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