6 min read
Iván Arroyo | Apr 07, 2026
In quite a few organizations, pricing continues to be treated as an operational consequence rather than a strategic decision.
"Digital transformation is not about technology—it's about change." — Jeanne W. Ross, MIT Center for Information Systems Research
Artificial intelligence is already inside companies, even if many still don’t want to see it that way.
Lately there has been increasing discussion about real-time marketing strategy, which can essentially be understood as the transition from mass...
"AI is one of the most profound things we're working on as humanity. It's more profound than fire or electricity." – Sundar Pichai, CEO of Alphabet...
"When digital transformation is done right, it's like a caterpillar turning into a butterfly,but when done wrong, all you have is a really fast...
Agentic AI represents a significant shift: it not only processes information, but can also plan actions, interact with other systems, and operate...
Agile digital transformation stands at the heart of modern business evolution, especially when it comes to reshaping critical digital processes that...
In many executive committees, NPS continues to appear as one of the main customer experience indicators.
Over the past three years, the world has witnessed an unprecedented digital metamorphosis.
