6 min read
Iván Arroyo | Jun 05, 2025
Throughout my career, I have seen that after months of tremendous effort in creating a cost model and after investing many thousands of dollars and hours, the cost model ends up being abandoned, becoming an ironically very costly failure. You may...
What tools will define the user experience in the near future? Is your design team equipped with the most advanced solutions to stay ahead in a...
Imagine you have a cake factory, you already have a defined brand, and your customers buy from you expecting to receive a product of the same size,...
“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.
According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.
A few months ago, near my house, a family decided to start a business and use part of their garage as a bakery. They put up a display case, had their...
Did You Know? 88% of consumers are less likely to return to a website after a bad experience.
Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...
Design is an important element for all companies. It is related to aesthetic as well as technical and strategic aspects, since it does not remain...
Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that...
