6 min read
Eduardo García Camilli | Apr 01, 2026
Lately there has been increasing discussion about real-time marketing strategy, which can essentially be understood as the transition from mass campaigns to commercial systems capable of adapting interactions, offers, and experiences based on...
"AI is one of the most profound things we're working on as humanity. It's more profound than fire or electricity." – Sundar Pichai, CEO of Alphabet...
"When digital transformation is done right, it's like a caterpillar turning into a butterfly,but when done wrong, all you have is a really fast...
Agentic AI represents a significant shift: it not only processes information, but can also plan actions, interact with other systems, and operate...
Agile digital transformation stands at the heart of modern business evolution, especially when it comes to reshaping critical digital processes that...
In many executive committees, NPS continues to appear as one of the main customer experience indicators.
Over the past three years, the world has witnessed an unprecedented digital metamorphosis.
There is something that is repeated with an almost uncomfortable precision in organizations.
When the problem is not the price, but the model that sustains it.
There's something deeply ironic about the way many organizations approach automation.
