Marketing and social media automation in your CRM
Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve...
Marketing Automation
Balance between chatbots and human attention
Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...
What is Oracle Customer Experience (OCX)?
Customer Experience (CX) has become a key factor for a company’s success today. It is no longer just about offering a quality product or service but...
What is OCX?
Consumer behavior has evolved dramatically in recent years, driven by access to technology and an increasing variety of products and services....
Understanding attribution models for effective marketing
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
Why define the marketing process for a CRM platform?
A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
What is marketing automation and what are its benefits?
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
Why is marketing automation important in the holiday season?
Nowadays, we hear a lot of marketing terms such as customer-centric methodologies, lead qualification, inbound marketing, account-based marketing,...
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