Why define the marketing process for a CRM platform?
A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
Marketing Automation
What is marketing automation and what are its benefits?
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
Why is marketing automation important in the holiday season?
Nowadays, we hear a lot of marketing terms such as customer-centric methodologies, lead qualification, inbound marketing, account-based marketing,...
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