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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Digital Transformation

Importance of an aligned TOM in the Digital Age and OTAs in Hospitality

6 min read

Importance of an aligned TOM in the Digital Age and OTAs in Hospitality

In the hospitality industry, the strategic alignment of a well-thought-out Target Operating Model (TOM) with digital transformation initiatives has...

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Understanding Digital Transformation

16 min read

Understanding Digital Transformation

In the ever-evolving landscape of business, there exists a pivotal concept that has emerged as both a necessity and an opportunity for organizations...

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Business and Operational Model in Banking Digital Transformation

14 min read

Business and Operational Model in Banking Digital Transformation

Digital transformation has become imperative for institutions striving to remain competitive and relevant in the banking sector since the dawn of the...

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Importance of TOM for CRM implementation

5 min read

Importance of TOM for CRM implementation

If we look at some general parameters or indicators regarding implementation projects, we realize that:

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Digital transformation through UX

6 min read

Digital transformation through UX

Have you ever wondered what the secret of the most successful companies in recent years is? We invite you to discover this secret and put it into...

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Transforming data into business decisions

3 min read

Transforming data into business decisions

In daily life, we are constantly bombarded with information. Hundreds of WhatsApp messages, an inbox full of unread emails, and a constant and...

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SaaS: A comprehensive guide to software as a service.

2 min read

SaaS: A comprehensive guide to software as a service.

SaaS, or its translation "Software as a Service," is a software delivery model where applications are provided to users over the internet. Instead of...

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What is Tech Stack? +10 examples from top brands

2 min read

What is Tech Stack? +10 examples from top brands

In the exciting world of technology, the term "Tech Stack" has become a fundamental element in software development. But, what does it really mean?...

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Systematization and automation: a successful digital transformation

3 min read

Systematization and automation: a successful digital transformation

In an environment where technology plays an increasingly significant role, digital transformation has established itself as an essential element for...

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Change Management in Digital Transformation

14 min read

Change management in Digital Transformation

Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...

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