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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

2 min read

Buyer Persona: The Key to Customer-Centric CRM

Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better understanding of buyers have become relevant. But it's not just about putting motivations and customer...

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9 min read

Change management in Digital Transformation

Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...

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3 min read

Systematization in sales departments: Steps and benefits

Sales and marketing management is a vital area for the success of any company. In a world where competition is intense and consumers are more...

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7 min read

Valuing each interaction in Sales Departments

Did you know that, according to estimates, on average, a company has only 7 seconds to capture the attention of an online customer before they decide...

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3 min read

How to maximize customer lifetime value in sales and marketing?

What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...

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6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...

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7 min read

Why is CRM an essential tool for the future?

Standing out among your competition is what will allow you to sustain your business over the years. In a highly competitive business environment,...

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3 min read

10 Tips before implementing a CRM Platform

Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general,...

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8 min read

6 Key processes that a CRM must automate

We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...

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3 min read

Customer Journey: what is it for?

The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...

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