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Discover Appian’s connectivity power
Iván Arroyo | Jul 28, 2025
AI in HubSpot: Automatically answer tickets with chatbots
AI-powered chatbots have transformed customer service management, and HubSpot has made a significant leap forward with the launch of Breeze AI.
How to achieve effective RPA integration in complex processes
The integration of Robotic Process Automation (RPA) has become a key tool for companies seeking to optimize their operations and enhance their...
Improving user experience through interaction design
Did you know that 88% of users don’t return to a website after a bad experience?
Integrate your CRM and ERP with a clear plan for success
CRM ERP integration is the cornerstone of modern business efficiency, uniting customer relationship management (CRM) systems like Salesforce or...
When high sales don’t mean high profits: rethinking client value
A few years ago, in a strategy session with the financial team of a multinational company in the industrial sector, I heard this phrase that I will...
Automate follow-ups in Salesforce with generative AI
Recently, AI has become a critical pillar for organizations around the world.
Innovative customer experience solutions for Fintech success
In the financial technology (Fintech) industry, customer experience (CX) has emerged as a cornerstone for competitive advantage and sustainable...
HubSpot data model: your CRM in perfect order
Imagine opening your CRM and finding everything in perfect order: contacts are up to date, properties are clearly organized and data accurately...
What is Oracle Customer 360?
Having detailed, updated and accurate information about them not only helps to personalize services, but also to strengthen the relationship with...
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