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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Why is CRM an essential tool for the future?_Imagineer Customer Experience

7 min read

Why is CRM an essential tool for the future?

Standing out among your competition is what will allow you to sustain your business over the years. In a highly competitive business environment, where acquiring and retaining new customers is increasingly challenging, it is essential to elevate the...

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CRM_Imagineer Customer Experience

3 min read

10 Tips before implementing a CRM Platform

Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general,...

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6 Key processes that a CRM must automate

8 min read

6 Key processes that a CRM must automate

We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...

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Customer Journey: what is it for?

3 min read

Customer Journey: what is it for?

The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...

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CRM TIPS

7 min read

CRM Platforms: How to choose the one that best fits your needs

Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...

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¿No hay tiempo para liderar? Entonces prepárese para fallar

4 min read

No time to lead? Then prepare to fail

Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...

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Best Customer Relationship Management Platforms

5 min read

Best Customer Relationship Management Platforms

Customer relationship management (CRM) systems play a crucial role in enabling companies to manage their interactions with both customers and...

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Design Thinking: What is it used for and what are its stages?_Imagineer Customer Experience

3 min read

Design Thinking: What is it used for and what are its stages?

Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...

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Innovation? Please come back when you have something more original_Imagineer Customer Experience

6 min read

Innovation? Please come back when you have something more original

In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...

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ecommerce importance_Imagineer Customer Experience

2 min read

What are the main functions of an ecommerce?

We already know what an ecommerce is, now let's see what functionalities and actions a software must fulfill to be considered an eCommerce.

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