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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Systematization in sales departments: Steps and benefits

3 min read

Systematization in sales departments: Steps and benefits

Sales and marketing management is a vital area for the success of any company. In a world where competition is intense and consumers are more demanding than ever, it is essential to have effective strategies to maximize efficiency and increase...

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Valuing each interaction in Sales Departments_Imagineer Customer Experience

7 min read

Valuing each interaction in Sales Departments

Did you know that, according to estimates, on average, a company has only 7 seconds to capture the attention of an online customer before they decide...

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Strategies for maximizing customer lifetime value in sales and marketing

3 min read

How to maximize customer lifetime value in sales and marketing?

What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...

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What is SEO and why is it important?

6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...

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Why is CRM an essential tool for the future?_Imagineer Customer Experience

7 min read

Why is CRM an essential tool for the future?

Standing out among your competition is what will allow you to sustain your business over the years. In a highly competitive business environment,...

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CRM_Imagineer Customer Experience

3 min read

10 Tips before implementing a CRM Platform

Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general,...

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6 Key processes that a CRM must automate

8 min read

6 Key processes that a CRM must automate

We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...

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Customer Journey: what is it for?

3 min read

Customer Journey: what is it for?

The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...

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CRM TIPS

7 min read

CRM Platforms: How to choose the one that best fits your needs

Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...

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¿No hay tiempo para liderar? Entonces prepárese para fallar

4 min read

No time to lead? Then prepare to fail

Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...

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