Why apply the customer journey in the Retail industry?
Have you ever shopped at a supermarket, gone to a store looking for pants, or had lunch at a fast-food restaurant? Surely everyone, and if your...
Customer Journey
7 reasons why to use the SIPOC to create your Customer Journey Map
Understanding the customer journey is essential for enhancing their experience and optimizing every touchpoint with the company. Without a clear view...
Customer Journey: what is it for?
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
Customer Journey in the Consumer Goods industry
The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be...
5 relevant aspects that make up a Customer Journey
Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...
Difference between Customer Journey and User Journey
Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional...
Customer Journey Map: What it is and how to create one?
Have you ever thought that the process of your purchase or of any person implies a previous process until you make or carry out the transaction?
Customer Journey: service trends and challenges
The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating technology development and...
Introduction to the Customer Journey
Imagine that at work you heard mention of a new fashionable restaurant in the mountains, suddenly all your acquaintances talk about that place, the...
Content ideas for each stage of the Buyer Journey
Normally, people only show interest in acquiring a product or service when they must satisfy a need and it solves it. In other words, they only pay...
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