Customer Journey: what is it for?
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
Customer Journey
Difference between Customer Journey and User Journey
Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional...
5 relevant aspects that make up a Customer Journey
Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...
Welcome aboard: Customer Journey (CX)
Every customer embarks on a journey when interacting with a brand, from the first encounter to becoming a loyal advocate. This journey is shaped by...
Improve Your Customer Journey Map with Six Sigma
Have you ever heard of the concept of continuous improvement? We are talking about a work philosophy focused on a constant questioning of what could...
Customer Journey: service trends and challenges
Customer Journey in services The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating...
Customer Journey in the Consumer Goods industry
The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be...
Customer Journey: Build the best customer experience
In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company...
Introduction to the Customer Journey
Imagine that at work you heard mention of a new fashionable restaurant in the mountains, suddenly all your acquaintances talk about that place, the...
Secret Tool for a Better Customer Journey Map: Lean Six Sigma
Do you want to give the customer the best experience in the purchase process, but do not know how? The first step is to understand what you are...
Content added to ICX Folder
