5 min read
Katherine Dixon | Oct 15, 2024
Account-Based Marketing (ABM) is here to stay and has been defined as a revolutionary marketing strategy that aligns the efforts of marketing and sales teams to target specific potential client accounts. Instead of focusing on a broad customer base,...
Are Retail Companies Ready to Transform Customer Experience into Their Main Competitive Advantage? Retail has undergone a significant transformation...
In the current business world, where competition is fierce and customers are more demanding than ever, having effective tools to manage and improve...
Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...
What is SEO and why is it important? How long does it take to see results in SEO? These are some of the questions that clients ask when they want to...
Welcome to 2023, a year full of technological advancements! Artificial intelligence (AI) has been at the forefront of innovation so far this year,...
Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know...
Before we start telling you about some trends for 2022, let's know in depth what content marketing is and all its implications.
Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...
Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education,...
