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How to create gift cards in Magento?
From the customer's perspective, selecting appropriate gifts for family or friends can be a challenge, especially with the plethora of choices available today.
Digital Capabilities Improve Sales Team Productivity
The capacities of the sales team are finite by time and availability, in principle a person can be available an average of 8/6, which limits their...
Marketo: Optimization of campaigns through personalized emails
Regardless of your marketing strategy, creating A/B tests, which consist of testing two scenarios and seeing which one gets better results with your...
The purpose of an Operating Model from a CX perspective
An Operating Model is not just a set of processes that guide an organization's daily operations, but a strategic framework that integrates people,...
Achieve excellence with CXM practices and strategies
Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer...
Success secrets unveiled: why Digital Transformations fail
Success secrets unveiled: Why digital transformations fail (and how to win big) isn’t just a catchy phrase—it’s a wake-up call for every Board of...
Difference between Customer Journey and User Journey
Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional...
Understanding your buyer persona: the good, the bad and the CEO
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain...
Why is marketing automation important in the holiday season?
Nowadays, we hear a lot of marketing terms such as customer-centric methodologies, lead qualification, inbound marketing, account-based marketing,...
What is the Value Proposition Canvas and what is it for?
Alexander Osterwalder (creator of the business models Canvas) developed a tool that facilitates the design of the value proposition focused on...
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