12 min read
14 marketing tips for Black Friday and Cyber Monday
Susana Matamoros | May 29, 2025
Black Friday and Cyber Monday have evolved into much more than two days of massive sales.
Susana Matamoros | May 29, 2025
Customer Journey: service trends and challenges
The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating technology development and...
Why generate a digital value proposition?
Customers are no longer 100% concerned about price when buying. There is a belief that there are still markets where price is the only way to compete...
4 reasons why you are not achieving your sales goals
In many companies, more often than we'd like, the results of the sales are not as expected. This causes great frustration, concern and anguish, not...
Process improvement using As Is & To Be
In an ever-evolving business environment, organizations must continuously refine their Business Process to maintain efficiency, enhance productivity,...
Types of Customer Loyalty Programs Guide | ICX Consulting
There is no single solution for all types of businesses, ever. For this reason, today that we will talk about loyalty programs, we are going to talk...
Case study: HubSpot implementation at CASIO UK
You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...
How to improve UX through Omnichannel?
Before learning about the improvement of the User Experience (UX) through Omnichannel, it is essential to be clear about the concept of omnichannel,...
The infinity stones of sales behind Disney Store
We all enjoy and admire the great work that Disney does year after year when it comes to continue producing movies and series that truly captivate a...
e-Commerce cyber risks and how to prevent them
The moments we live in will be one of the most challenging for the business world. Today, to the operational risks characteristic of any...
Content added to ICX Folder
ICX SUBSCRIPTION
Come and be part of the latest specific insights provided by our experts
