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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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3 min read

How to manage customer contracts?

The contract with B2B customers is the document that stipulates the conditions under which one party will provide a material good or service to the other in exchange for payment. In principle, it is the most common relationship on the market.

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4 min read

How to optimize your content strategy with the Customer Journey

Perhaps you may wonder how to start a Customer Journey depending on the steps to follow when it comes to developing our strategy.

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2 min read

Own, paid and earned advertising: choose your best tactic

When deciding on the best channel to communicate with your potential prospects, you must consider many factors that may intervene in your message,...

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3 min read

In times of recession never stop investing in advertising

No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...

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2 min read

8 actions that you can implement in your company this year.

A new year has started. You have wondered what your resolutions are for this year? Research has found that companies that make resolutions are 10...

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2 min read

Hotel management in the new normal

Hospitality is perhaps one of the industries that was most affected by the pandemic, since people stopped traveling and the borders of most countries...

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3 min read

Ways to Use Customer Service to Build Loyalty

When retailers focus on customer service, they often consider how they can improve all points of contact and service to drive more sales, because...

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5 min read

5 good practices in your Loyalty strategy

Customer loyalty programs are at their core, mechanisms used to alter the behavior of specific customers. However, the behaviors that brands want...

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2 min read

How to optimize the operation of a hotel.

A challenge that all companies face is how to operate in the middle of a sea of systems and platforms for the management of their organizations, of...

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2 min read

What is a loyalty program?

In most stores and businesses, it is much more expensive (up to 5 times more expensive) to get new customers than to sell to customers who already...

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