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How to optimize your content strategy with the Customer Journey
Perhaps you may wonder how to start a Customer Journey depending on the steps to follow when it comes to developing our strategy.
Own, paid and earned advertising: choose your best tactic
When deciding on the best channel to communicate with your potential prospects, you must consider many factors that may intervene in your message,...
In times of recession never stop investing in advertising
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
8 actions that you can implement in your company this year.
A new year has started. You have wondered what your resolutions are for this year? Research has found that companies that make resolutions are 10...
Hotel management in the new normal
Hospitality is perhaps one of the industries that was most affected by the pandemic, since people stopped traveling and the borders of most countries...
Ways to Use Customer Service to Build Loyalty
When retailers focus on customer service, they often consider how they can improve all points of contact and service to drive more sales, because...
5 good practices in your Loyalty strategy
Customer loyalty programs are at their core, mechanisms used to alter the behavior of specific customers. However, the behaviors that brands want...
How to optimize the operation of a hotel.
A challenge that all companies face is how to operate in the middle of a sea of systems and platforms for the management of their organizations, of...
What is a loyalty program?
In most stores and businesses, it is much more expensive (up to 5 times more expensive) to get new customers than to sell to customers who already...
Types of Loyalty Programs
There is no single solution for all types of businesses, ever. For this reason, today that we will talk about loyalty programs, we are going to talk...
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