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New HubSpot software releases for 2022!
Find out which new HubSpot software releases are in store for 2022 for the world's best CRM, according to G2. Stay tuned; many of them will be incredible for your company.
Improving the buyer experience translates into real business value
At the current conjuncture, companies that are reluctant to integrate e-commerce as a part of their sales channels are harming themselves.
Balance between chatbots and human attention
Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...
10 reasons why you need a Buyer Persona and not an Archetype
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...
How does UX design improve customer retention?
Did you know that 89% of consumers switch to competitors after a poor digital experience? Or that a 5% increase in customer retention can boost...
Customer Experience in Banking
Customer experience (CX) in banking refers to the cumulative impact of all interactions a customer has with a bank, spanning from initial awareness...
The power of forecasting: how to lead with precision
Introduction: The Illusion of Control Walk into any boardroom today and you’ll see the signs of structure. Color-coded dashboards, performance KPIs,...
How to measure the effectiveness of your Sales Process
If you already have a sales process defined in your company, that is, you know when a customer goes from being a potential customer to a closed...
Dispense with digital marketing, the worst mistake of a company
Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last...
What are HubSpot workflows and how can they automate processes?
Find out what workflows are and how to set them up within HubSpot, what their features and benefits are, and the ways they enhance and automate the...
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