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Silvia Aguilar

Brand Awareness

2 min read

Brand Awareness: making your brand memorable.

Probably if I ask you to think of a sporting goods brand, the answer is Nike, this is thanks to brand awareness, this is when consumers can recognize and remember a brand in a simple way and by various aspects related to it.

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How to measure the effectiveness of your Sales Process

2 min read

How to measure the effectiveness of your Sales Process

If you already have a sales process defined in your company, that is, you know when a customer goes from being a potential customer to a closed...

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Customer Journey vs. User Journey: ¿What’s the difference?

2 min read

Difference between Customer Journey and User Journey.

Difference between Customer Journey and User Journey. In the digital age, more and more terms appear and become common to use, however, they are...

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Inbound Marketing and UX Design for a Great Customer Experience

4 min read

Inbound marketing and UX Design fgreat customer experience

Inbound Marketing and UX design must work together to provide our clients with a great experience in our business, that is why today I bring you this...

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Usability testing in UX design

3 min read

Usability testing in UX design

Large brands that have currently managed to give their users a great experience have gone through a lot of trial and error until they have found...

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What is UX Research and what is its importance?

2 min read

What is UX Research and what is its importance?

UX Research is a fundamental part of the UX design process, because it helps us understand the user and the problems or needs they may have. Next, I...

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10 tips that improve the user experience of your website

5 min read

10 tips that improve the user experience of your website

At present, incorporating the UX design to your website is necessary, since this is what generates the interaction with it to be friendly and...

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5 tricks of UX design to improve your website

3 min read

5 tricks of UX design to improve your website

The website is the most important digital asset that a company has, because it is ours and we have control of what happens with it, other platforms...

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UX Design and Usability in Web Forms

5 min read

UX Design and Usability in Web Forms

When a person enters your website, they have a specific objective, be it to obtain information, resources, buy a product, among others. Most of the...

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SEO and UX: how to retain the user to delight the search engine

3 min read

SEO and UX: how to retain the user to delight the search engine

When we have a website we want to appear in the first places of Google, since they are usually those that have more traffic. On several occasions we...

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