3 min read
Silvia Aguilar | Nov 25, 2020
Large brands that have currently managed to give their users a great experience have gone through a lot of trial and error until they have found innovative solutions, hence the importance of iteratively testing our designs with real users, in order...
After working more than 14 years in the hospitality industry, today I can say that one of the great challenges that hotels face is how to take...
In a reality as technological as the one we are living in, the level of automation and efficiency that can be achieved in an eCommerce depends on...
In these times when the entire planet is locked up in their homes and the amount of helpful content for your company has tripled, I am almost certain...
Have you ever wondered why is it that an infographic catches your attention?
At the current conjuncture, companies that are reluctant to integrate e-commerce as a part of their sales channels are harming themselves.
One of the biggest challenges for any company is how to reduce costs and it is even more difficult to do so without harming customer service,...
As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are...
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...
A few days ago I wrote a blog about the importance of Marketing and Sales, today in the midst of this difficult situation the entire private sector...
