2 min read
Susana Matamoros | Feb 11, 2021
A new year has started. You have wondered what your resolutions are for this year? Research has found that companies that make resolutions are 10 times more likely to achieve their goals than companies that don't explicitly make resolutions....
Hospitality is perhaps one of the industries that was most affected by the pandemic, since people stopped traveling and the borders of most countries...
When retailers focus on customer service, they often consider how they can improve all points of contact and service to drive more sales, because...
Customer loyalty programs are at their core, mechanisms used to alter the behavior of specific customers. However, the behaviors that brands want...
A challenge that all companies face is how to operate in the middle of a sea of systems and platforms for the management of their organizations, of...
In most stores and businesses, it is much more expensive (up to 5 times more expensive) to get new customers than to sell to customers who already...
There is no single solution for all types of businesses, ever. For this reason, today that we will talk about loyalty programs, we are going to talk...
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain...
The website is the most important digital asset that a company has, because it is ours and we have control of what happens with it, other platforms...
The Inbound Marketing methodology has been around since the mid-2000s, when marketing and sales began to be rethought to be less intrusive and more...
