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People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the jargon has not been completely homogenized because there are no mediators to correctly spread the...
A few days ago I wrote a blog about the importance of Marketing and Sales, today in the midst of this difficult situation the entire private sector...
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
There is a saying that we are all equal in the eyes of God; but not all business models are. The 10 Types of Innovation framework is an effort by...
The optimization of the cost structure is not simply making cuts, but on the contrary, it is looking for a way to do more things, but spending less,...
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers...
The e-Commerce Business to Business (B2B) model as its name says is the process of buying and selling products/services between companies. Based on...
Given the situation currently facing the entire productive sector, but particularly the hotel industry worldwide, it is necessary to carry out the...
Lately the eCommerce concept has become one of the most resonated within the sales planning of a company. In an abrupt and almost obligatory way,...
Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...
