3 min read
Imagine calling someone who doesn't know about you and you don't know about that person either, but you need to sell them. Does it sound logical to you? Neither do I ... and I would hate to be in that situation.
The most competitive companies place commercial management as the objective of attracting and retaining the customer, placing this at the center of...
If you already have a sales process defined in your company, that is, you know when a customer goes from being a potential customer to a closed...
In the digital age, more and more terms appear and become common to use, however, they are often used in the wrong way, including the Customer...
Have you ever thought that the process of your purchase or of any person implies a previous process until you make or carry out the transaction?
Normally, people only show interest in acquiring a product or service when they must satisfy a need and it solves it. In other words, they only pay...
The contract with B2B customers is the document that stipulates the conditions under which one party will provide a material good or service to the...
Perhaps you may wonder how to start a Customer Journey depending on the steps to follow when it comes to developing our strategy.
When deciding on the best channel to communicate with your potential prospects, you must consider many factors that may intervene in your message,...
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
