2 min read
Katherine Dixon | Mar 01, 2021
Normally, people only show interest in acquiring a product or service when they must satisfy a need and it solves it. In other words, they only pay attention to something when they are motivated to do so. For this reason, it is often difficult to...
The contract with B2B customers is the document that stipulates the conditions under which one party will provide a material good or service to the...
Perhaps you may wonder how to start a Customer Journey depending on the steps to follow when it comes to developing our strategy.
When deciding on the best channel to communicate with your potential prospects, you must consider many factors that may intervene in your message,...
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
A new year has started. You have wondered what your resolutions are for this year? Research has found that companies that make resolutions are 10...
Hospitality is perhaps one of the industries that was most affected by the pandemic, since people stopped traveling and the borders of most countries...
When retailers focus on customer service, they often consider how they can improve all points of contact and service to drive more sales, because...
Customer loyalty programs are at their core, mechanisms used to alter the behavior of specific customers. However, the behaviors that brands want...
A challenge that all companies face is how to operate in the middle of a sea of systems and platforms for the management of their organizations, of...
