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Victor Esquivel

3 min read

5 tips to sell on Amazon

Amazon, Inc. is one of the world's largest retailers of e-commerce and cloud computing services at all levels. Their motto is: From A to Z, which translates to From "A" to "Z", meaning they offer everything.

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4 min read

How and why you should leverage Account-Based Marketing on LinkedIn

I would start by saying, stop thinking about Facebook, it's a mistake to base your digital strategy on this channel and start thinking about...

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3 min read

eCommerce the mistake of opening an online grocery store

Digital transformation is something that has been talked about in recent years, it is the adoption of new technologies in the different areas of a...

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4 min read

eCommerce and CRM, ideal pair to increase the sales of your business

All companies have a common denominator, the challenge of how to sell more, clearly the holy grail of any commercial strategy.

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1 min read

Marketing, DO NOT touch

At this time it is undeniable that one of the industries that has suffered the most is tourism. I would like to highlight the contributions made by...

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3 min read

The Deadly Sins of Sales Management

B2B Strategy AB Inbev's secret to improving sales in both modern and traditional channels. And what is ABM?

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3 min read

The key questions to ask yourself when considering your B2B strategy.

Now is the perfect time to consider the B2B strategy for your business.

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2 min read

How to manage business processes in digital age with a B2B approach?

The most competitive companies place commercial management as the objective of attracting and retaining the customer, placing this at the center of...

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3 min read

How to manage customer contracts?

The contract with B2B customers is the document that stipulates the conditions under which one party will provide a material good or service to the...

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2 min read

Hotel management in the new normal

Hospitality is perhaps one of the industries that was most affected by the pandemic, since people stopped traveling and the borders of most countries...

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