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Bryan Sanabria

What is Customer Journey and the Customer Journey Maps?

3 min read

Difference between Customer Journey and User Journey

Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional reaction by exceeding customer expectations.

How to create a business model canvas

4 min read

How to create a business model canvas: the ultimate guide

This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas. To learn more about...

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3 min read

Customer Journey in the Consumer Goods industry

The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be...

7 reasons why to use the SIPOC to create your Customer Journey Map

5 min read

7 reasons why to use the SIPOC to create your Customer Journey Map

Understanding the customer journey is essential for enhancing their experience and optimizing every touchpoint with the company. Without a clear view...

Customer Journey and Customer Journey Maps in 900 characters

3 min read

Customer Journey and Customer Journey Maps in 900 characters

Are you interested in the word delight once you hear it? In the field of customer experience, this word is used to refer to creating a positive...

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