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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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4 min read

DMAIC: Make continuous improvement of your processes a reality

“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.

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3 min read

What is inbound marketing and how to apply it successfully in 2021?

The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...

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6 min read

The tool to become an expert in improving your customer experience

When we talk about a business, we owe most of our success to our customers, so it is important to retain those who are already yours and win over...

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4 min read

What is HubSpot and why is the best CRM for your company?

Setting up and establishing a business has never been simpler, but growing a business is the real challenge. Where once short-sighted strategies were...

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6 min read

CRM: The ideal platform for customer management

From the first year of operation of any company, one of the main challenges in its day to day is the management of the relationship with its...

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4 min read

The best way to measure and improve your processes

Imagine you have a cake factory, you already have a defined brand, and your customers buy from you expecting to receive a product of the same size,...

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3 min read

Business Model Canvas: Osterwalder-Pigneur and alternatives

If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder...

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5 min read

Improve Your Customer Journey Map with Six Sigma

Have you ever heard of the concept of continuous improvement? We are talking about a work philosophy focused on a constant questioning of what could...

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7 min read

Customer Journey: service trends and challenges

Customer Journey in services The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating...

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2 min read

Customer Journey in the Consumer Goods industry

The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be...

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