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Magento B2B and Magento B2C: key differences between the two platforms
In the world of e-commerce, customer needs and expectations vary significantly between B2B and B2C segments.
What is Liferay Portal and what is it used for?
Web portals are transforming the way companies manage their content and interact with their users. These portals are enabling greater efficiency and...
5 relevant aspects that make up a Customer Journey
Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid...
What is inbound marketing and how to apply it successfully in 2021?
The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...
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Build your B2B buyer persona properly
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
The Power of Customer Experience in Retail
Are Retail Companies Ready to Transform Customer Experience into Their Main Competitive Advantage? Retail has undergone a significant transformation...
4 Benefits of eCommerce wish lists
Wish lists are an almost ubiquitous tool in e-Commerce platforms.
ABM strategy, the gateway to closing B2B Deals
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
Strategic integration: How social media empowers a CRM
Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...
Creating effective Inbound Marketing campaigns for B2B companies
Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and...
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