4 min read
Aileen Pierce | Jul 12, 2021
“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.
The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...
When we talk about a business, we owe most of our success to our customers, so it is important to retain those who are already yours and win over...
Setting up and establishing a business has never been simpler, but growing a business is the real challenge. Where once short-sighted strategies were...
From the first year of operation of any company, one of the main challenges in its day to day is the management of the relationship with its...
Imagine you have a cake factory, you already have a defined brand, and your customers buy from you expecting to receive a product of the same size,...
If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder...
Have you ever heard of the concept of continuous improvement? We are talking about a work philosophy focused on a constant questioning of what could...
Customer Journey in services The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating...
The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be...
