2 min read
Silvia Aguilar | May 25, 2021
Probably if I ask you to think of a sporting goods brand, the answer is Nike, this is thanks to brand awareness, this is when consumers can recognize and remember a brand in a simple way and by various aspects related to it.
How much should we learn from other disciplines? David Epstein's book "Rank: How Generalists Succeed in a Specialized World" explains the following:...
Are you interested in the word delight once you hear it? In the field of customer experience, this word is used to refer to creating a positive...
As we mentioned in the previous blog of Basic guide: What is Customer Experience, and how can you apply it to your business? New ways and...
It is no secret to anyone that, in this new digital era, businesses have been affected in many ways, both negatively and positively in terms of...
We all know that, nowadays, social networks are part of our daily lives and, therefore, everything they entail, marketing strategies, content,...
What is Customer Experience (CX)? What is it for? Customer Experience vs Customer Service Think about the last time you had a really good experience:...
Have you ever thought about how needs can be related to the search for problem solving in our environment? Abraham Maslow in 1954 developed five key...
Consumers have changed their buying habits, and in recent years internet access has played a key role in that change. Before, a TV advert could be...
When marketing managers consider how to build direct and lasting relationships with customers, they often think of CRM and loyalty initiatives as...
