5 min read
It is no secret to anyone that, in this new digital era, businesses have been affected in many ways, both negatively and positively in terms of changes in their business processes, both for B2B and B2C-type companies. New ways and perspectives have...
We all know that, nowadays, social networks are part of our daily lives and, therefore, everything they entail, marketing strategies, content,...
What is Customer Experience (CX)? What is it for? Customer Experience vs Customer Service Think about the last time you had a really good experience:...
Have you ever thought about how needs can be related to the search for problem solving in our environment? Abraham Maslow in 1954 developed five key...
Consumers have changed their buying habits, and in recent years internet access has played a key role in that change. Before, a TV advert could be...
When marketing managers consider how to build direct and lasting relationships with customers, they often think of CRM and loyalty initiatives as...
Now is the perfect time to consider the B2B strategy for your business.
There are several ways to measure and increase the sales levels of a store, either online or physical, and one of them is to increase the average...
To convert any prospect from a lead to a customer, learn how to create a sales process for your team to use and drive sales effectively. In this...
Rarely was a successful effort in the sales team impromptu. Companies that achieve tangible results offer guidance to their salespeople, and those...
