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What is a blog and why you should have one?
Susana Matamoros | May 29, 2025
How much do you know about the people who buy from your business?
The buyer persona is the semi-fictitious representation of your ideal client, based on a joint investigation with different departments of your...
HubSpot Deal Pipeline: How it automates your sales team
Learn how to register businesses within HubSpot, and how to automate the Deal Pipeline to your sales team by tracking and approaching leads.
Innovate vs Invent
Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that...
Use case: Challenges in manufacturing industry processes
The manufacturing industry constantly faces challenges in its Business Process that can affect efficiency, quality, and profitability. From...
How can digital transformation help me optimize my hotel management?
After working more than 14 years in the hospitality industry today I can say that one of the great challenges hotels are facing, is how to exploit...
Service Design: The secret weapon for customer retention
Did you know that 86% of consumers are willing to pay more for an excellent customer experience? Yet, only 1% feel that companies actually deliver.
What is Oracle Customer Experience (OCX) and what is it used for
Having the right tool to manage customer relationships changes everything. In a world where consumer expectations are constantly evolving and...
6 Key Integrations in your eCommerce
In a reality as technological as the one we are living in, the level of automation and efficiency that can be achieved in an eCommerce depends on...
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