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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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2 min read

Create an inbound marketing strategy on social media: 4 step guide

Currently, social networks are the best tool for planning and creating sales strategies, since they have a lot of potential for your business. That is why, also through them, you will achieve increased communication to reach your buyer person and...

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2 min read

Inbound marketing strategy on social networks: Buyer's Journey

Social media has become a critical medium for key contact with our prospects and potential customers, this contact is formed by actively researching...

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3 min read

Usability testing in UX design

Large brands that have currently managed to give their users a great experience have gone through a lot of trial and error until they have found...

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3 min read

Can digital transformation help me manage my hotel?

After working more than 14 years in the hospitality industry, today I can say that one of the great challenges that hotels face is how to take...

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4 min read

6 Key Integrations in your eCommerce

In a reality as technological as the one we are living in, the level of automation and efficiency that can be achieved in an eCommerce depends on...

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3 min read

3 Key Tools to Achieve a Healthy Digital Transformation

In these times when the entire planet is locked up in their homes and the amount of helpful content for your company has tripled, I am almost certain...

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2 min read

Create your own infographic with these simple steps

Have you ever wondered why is it that an infographic catches your attention?

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3 min read

Improving the buyer experience translates into real business value

At the current conjuncture, companies that are reluctant to integrate e-commerce as a part of their sales channels are harming themselves.

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5 min read

Characteristics of a B2B eCommerce that will allow me to reduce costs

One of the biggest challenges for any company is how to reduce costs and it is even more difficult to do so without harming customer service,...

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2 min read

Make your Buyer Persona memorable for your team

As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are...

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