3 min read
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain general aspects such as how a great buyer person could look, and its antonym, a negative buyer person...
The website is the most important digital asset that a company has, because it is ours and we have control of what happens with it, other platforms...
The Inbound Marketing methodology has been around since the mid-2000s, when marketing and sales began to be rethought to be less intrusive and more...
UX Research is a fundamental part of the UX design process, because it helps us understand the user and the problems or needs they may have. Next, I...
The great boom that social networks has reached is incredible, but even more so the integration of social networks with electronic commerce. This has...
Inbound Marketing and UX design must work together to provide our clients with a great experience in our business, that is why today I bring you this...
I would like to invite you to test how the integrations between a CRM and a marketing automation platform work, for this, I must first tell you what...
At present, incorporating the UX design to your website is necessary, since this is what generates the interaction with it to be friendly and...
Currently, social networks are the best tool for planning and creating sales strategies, since they have a lot of potential for your business. That...
Social media has become a critical medium for key contact with our prospects and potential customers, this contact is formed by actively researching...
