2 min read
Bryan Sanabria | Jun 02, 2025
You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask yourself: What is the real importance of a Value Proposition Canvas? Value Proposition Canvas: A...
As every retailer knows, the end of the year season is increasingly important and profitable for stores and brands. For years there have been brands...
One of the biggest challenges for any company is how to reduce costs and it is even more difficult to do so without harming customer service,...
In the world of e-commerce, staying updated with the latest technologies is crucial to provide an exceptional shopping experience and remain...
E-commerce platforms offer the functionality to store lists of products that interest users. Also, this helps improve the customer experience by...
At this time it is undeniable that one of the industries that has suffered the most is tourism. I would like to highlight the contributions made by...
In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of...
“Failing to Plan is Planning to Fail” -Chinese Proverb The first stage of the DMAIC continuous improvement cycle is to define the problem (“Define”)....
Can a CRM be used in administrative or back-office processes, which are normally ERP's?
In a digitally-driven and ever-changing world, e-commerce has transitioned from being an option to a fundamental part of business success. Do you...
