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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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2 min read

Understanding the empathy map

Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you know how they perceive your brand? If you want to understand how the users of your product or...

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2 min read

Lead Scoring application guide

One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...

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2 min read

Hubspot marketing campaign management

When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create...

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4 min read

3 workflows you can implement in your business

Have you heard about workflows and how they can be implemented to grow your business? Automations through HubSpot's workflows will allow you to...

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2 min read

What is Data Governance?

Have you ever heard of data governance? Do you know what it is and how it works? Data governance is a booming topic. Many people are now interested...

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5 min read

Conquer customers with business development strategies

Every organization needs to solve different types of challenges in its commercial areas. For example, aligning marketing, sales, and service teams,...

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4 min read

Design Thinking & Customer Experience Design

Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...

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4 min read

Business Model Canvas: a new way to understand your customers

Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...

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3 min read

Omnichannel in your marketing strategy

Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know...

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2 min read

How to create better experiences with your Omnichannel strategy?

With the increase in technological devices and applications, it is becoming increasingly difficult for a company to manage a single element where it...

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