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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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8 min read

What is a value proposition?

Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with them even after the sale. Despite this, it is rare for organizations to have a formal document...

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2 min read

Six Thinking Hats [Design Thinking]

According to Edward de Bono, confusion is a difficulty associated with thinking; this occurs because we try to do too much simultaneously. Bono also...

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5 min read

Case study: How does Coca-Cola do it in the digital world?

Coca-Cola is undoubtedly one of the most recognized brands in the world, with a market presence dating back to its beginnings in 1886 when John...

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4 min read

How to improve the user experience on websites

Before knowing how to improve the user experience on web pages, it is important to be clear about the concept of user experience. User experience...

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2 min read

Content personalization in Magento Commerce

Magento is a robust eCommerce solution that has consolidated itself as one of the industry leaders and is quickly growing in popularity amongst...

What is the value proposition and how to create one for your business?

6 min read

What is the value proposition and how to create one for your business?

A solid value proposition is the cornerstone for standing out and capturing your customers' attention. More than just a statement, a value...

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8 min read

Improving customer experience in banks

Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...

What is Customer Journey and the Customer Journey Maps?

3 min read

Difference between Customer Journey and User Journey

Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional...

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4 min read

What is happening with the User Experience in Retail?

Nowadays, customers are not only those who access a website or application and buy a product but also those who are part of companies that sell the...

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3 min read

Case study: HubSpot implementation at CASIO UK

You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...

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