7 min read
Susana Matamoros | Jun 02, 2025
Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the success of campaign strategies and communication personalization?
From a young age, we become customers of this industry without even realizing it; we choose our favorite candy, fruit, soda, and fall in love with...
"It’s not enough to protect your data; you need to protect your customers’ data too." – Satya Nadella, CEO of Microsoft Cybersecurity in digital...
“The best way to predict the future is to create it.” – Peter Drucker
The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.
The website is the most important digital asset that a company has, because it is ours and we have control of what happens with it, other platforms...
There is a saying that we are all equal in the eyes of God; but not all business models are. The 10 Types of Innovation framework is an effort by...
Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general,...
As in the retail or manufacturing industry, the financial sector does not escape having a high volume of daily transactions. Each transaction is data...
After working more than 14 years in the hospitality industry, today I can say that one of the great challenges that hotels face is how to take...
