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Personalization in Customer Relationship Management (CRM) is a key strategy in the digital era in which we find ourselves to improve the relationship between a company and its customers. However, the misuse of data can cross the line of customer...
A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
In the age of technology, it is common for many companies to feel pressured to adopt the latest trends, however, in this article, we will explore why...
Imagine you are a small businessman, in this particular case a un CRM would be in your head, you probably already know that Susana prefers products...
E-commerce, also known as electronic commerce, is the buying and selling of products or services online
How can an experience mark our history? Millions of people in their childhood, have invented a world by playing with one or more Barbies, their...
Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
In the world of e-commerce, customer needs and expectations vary significantly between B2B and B2C segments.
Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...
