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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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6 min read

How to increase sales through Digital Transformation

Are you wondering how to boost your sales and maintain relevance in a constantly evolving digital world? Have you considered the power of Digital Transformation to enhance your business? Discover how this technological revolution can be the key to...

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7 min read

7 Key dimensions when implementing a CRM

A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its...

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2 min read

Effective operational process for marketing sales and customer service

What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?

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3 min read

The art of value delivery: differentiation in a saturated market

According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.

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7 min read

How to self-manage business processes

Self-management in business processes is not just a passing trend; it is a revolution that is transforming the industry in real-time. In a global...

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3 min read

Systematization and automation: a successful digital transformation

In an environment where technology plays an increasingly significant role, digital transformation has established itself as an essential element for...

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5 min read

Capturing value through effective business strategies

In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...

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5 min read

How to drive and revolutionize sales with AI-generated strategies?

In the condensed economic present we live in, companies must learn new strategies that could make them relevant in today's modern industrial markets....

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2 min read

Buyer Persona: The Key to Customer-Centric CRM

Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...

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9 min read

Change management in Digital Transformation

Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...

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