5 min read
Importance of TOM for CRM implementation
The implementation of a CRM (Customer Relationship Management) goes beyond the simple adoption of technology; it requires a clear organizational structure to ensure its success.
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
5 min read
The implementation of a CRM (Customer Relationship Management) goes beyond the simple adoption of technology; it requires a clear organizational structure to ensure its success.
6 min read
This article arises after asking the following questions: Who doesn't like to improve? Who doesn't seek optimization in their daily tasks? Is there...
4 min read
Have you ever heard the phrase "Data is the new gold"? You've probably heard it, and it's clear that today, records that seem to be simple...
6 min read
Have you ever wondered what the secret of the most successful companies in recent years is? We invite you to discover this secret and put it into...
7 min read
Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the...
6 min read
Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...
7 min read
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
8 min read
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
3 min read
In daily life, we are constantly bombarded with information. Hundreds of WhatsApp messages, an inbox full of unread emails, and a constant and...
4 min read
In the dynamic business landscape of 2024, navigating towards the future poses an imperative challenge for organizations seeking sustainable success....