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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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3 min read

Why define the marketing process for a CRM platform?

A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To make the most of a CRM, Imagineer recommends analyzing customer-facing processes before any...

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8 min read

Why SARA Methodology must precede software to avoid failures

In the age of technology, it is common for many companies to feel pressured to adopt the latest trends, however, in this article, we will explore why...

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6 min read

Did you know that you can automate these processes with a CRM?

Imagine you are a small businessman, in this particular case a un CRM would be in your head, you probably already know that Susana prefers products...

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3 min read

Benefits, types and considerations of E-Commerce

E-commerce, also known as electronic commerce, is the buying and selling of products or services online

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5 min read

Barbie, an experience that makes history

How can an experience mark our history? Millions of people in their childhood, have invented a world by playing with one or more Barbies, their...

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4 min read

The salvation of the world is in a Coke can

Have you ever considered the importance of customer experience and loyalty for the future of your business? It may seem like an exaggeration, but...

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2 min read

Customer experience: CX Design and its benefits

As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...

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4 min read

Magento B2B and Magento B2C: key differences between the two platforms

In the world of e-commerce, customer needs and expectations vary significantly between B2B and B2C segments.

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3 min read

The end of private property? The impact of Airbnb and Uber

Currently, we live in a world of constant evolution, and when it comes to this topic, one of the most significant changes in recent times is the...

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2 min read

Basic uses of a CRM

In the current business world, where competition is fierce and customers are more demanding than ever, having effective tools to manage and improve...

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