15 min read
After the click: UX challenges that cost millions
Have you ever stopped to think what happens after the user clicks?
By Role
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By Target Customer
What We Offer
We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
15 min read
Have you ever stopped to think what happens after the user clicks?
4 min read
Imagine you run a company where the processes, from approving contracts to handling claims, are like a giant jigsaw puzzle.
10 min read
The Lean AI Revolution is sweeping through boardrooms and C-suite offices, transforming how businesses operate and compete. Imagine a world where...
7 min read
RPA vs. AI automation is a topic that’s sparking boardroom debates across industries. As a C-level executive or board member, you’re tasked with...
12 min read
What if I told you that the biggest obstacle in your digital experience isn’t the design, nor the speed… but the click itself?
4 min read
In the insurance industry, customer experience (CX) has emerged as a cornerstone for achieving sustainable growth and competitive advantage.
7 min read
"Efficiency is doing things right; effectiveness is doing the right things." — Peter Drucker
10 min read
Imagine repetitive and tedious tasks—those that consume hours of your team’s valuable time—being completed without human intervention and with...
4 min read
Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems...
2 min read
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...