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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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6 min read

What is SEO and why is it important?

Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of Internet users never click beyond the first page of search results? The world of SEO (Search Engine...

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7 min read

Why is CRM an essential tool for the future?

Standing out among your competition is what will allow you to sustain your business over the years. In a highly competitive business environment,...

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3 min read

10 Tips before implementing a CRM Platform

Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general,...

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8 min read

6 Key processes that a CRM must automate

We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...

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3 min read

Customer Journey: what is it for?

The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...

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5 min read

Best Customer Relationship Management Platforms

Customer relationship management (CRM) systems play a crucial role in enabling companies to manage their interactions with both customers and...

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7 min read

CRM Platforms: How to choose the one that best fits your needs

Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...

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4 min read

No time to lead? Then prepare to fail

Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...

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6 min read

Innovation? Please come back when you have something more original

In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...

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2 min read

What are the main functions of an ecommerce?

We already know what an ecommerce is, now let's see what functionalities and actions a software must fulfill to be considered an eCommerce.

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