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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Guide to create CMS Blocks in Adobe Commerce

2 min read

Guide to create CMS Blocks in Adobe Commerce (Magento Commerce)

Do you know that you can add reusable and custom content to different areas and pages of your Magento online store easily and efficiently? The “CMS Blocks” are the perfect solution. These are static content blocks that allow you to add text, images,...

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Key integrations for your marketing in HubSpot

3 min read

Key integrations for your marketing in HubSpot

If you're reading this article, you probably already know what integration is and how it can help simplify processes, optimize efforts, and achieve...

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Importance of User Experience in website development

4 min read

Importance of User Experience in website development

What can happen if a user enters a website that looks like it was developed in 2000? Chances are that they will quickly leave it and look for another...

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The importance of customer experience in competitive differentiation

4 min read

The importance of customer experience in competitive differentiation

Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...

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Key differences between a B2B Buyer Persona and B2C Buyer Persona

4 min read

Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...

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What is marketing automation and what are its benefits?

4 min read

What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...

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How, why, and when to implement a loyalty plan!

4 min read

How, why, and when to implement a loyalty plan!

Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers?

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Use case: Processes in Formula 1

3 min read

Use case: Processes in Formula 1

Formula 1, commonly abbreviated as F1, is the highest level of international single-seater racing. However, it is not only a sport but also a complex...

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How to configure the wishlist in Magento

1 min read

How to configure the wishlist in Magento

E-commerce platforms offer the functionality to store lists of products that interest users. Also, this helps improve the customer experience by...

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