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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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4 min read

No time to lead? Then prepare to fail

Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical and Electronics Engineers, IoT Journal of Data Science and Analytics, and IoT Magazine, reveals...

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6 min read

Innovation? Please come back when you have something more original

In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...

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2 min read

What are the main functions of an ecommerce?

We already know what an ecommerce is, now let's see what functionalities and actions a software must fulfill to be considered an eCommerce.

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3 min read

Design Thinking: What is it used for and what are its stages?

Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to...

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4 min read

What is Customer Relationship Management (CRM)?

Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...

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6 min read

Discover the benefits of CRM (Customer Relationship Management)

In an ever-evolving business world, where customer expectations are higher than ever and competition is fierce, a fundamental question arises: how...

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3 min read

Why should strategy precede technology?

In the digital era in which we live, technology has become the mainstay of many companies and industries, promising innovations and solutions to...

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2 min read

Strategic integration: How social media empowers a CRM

Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...

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2 min read

How to implement a CRM platform?

Customer relationship management (CRM) is critical for any company looking to ultimately improve sales, customer retention and overall business...

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3 min read

Process optimization for a successful digital transition

Index: Introduction: Do you recognize optimization as a process? Lean Management and the elimination of MUDAS The importance of efficient processes...

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