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Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general, CRM is about focusing on the customer and building strong, long-lasting relationships to drive...
We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
Customer relationship management (CRM) systems play a crucial role in enabling companies to manage their interactions with both customers and...
Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...
Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
We already know what an ecommerce is, now let's see what functionalities and actions a software must fulfill to be considered an eCommerce.
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design Thinking is a methodology that seeks to...
Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...
