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What is RPA and what is it for?
Imagine repetitive and tedious tasks—those that consume hours of your team’s valuable time—being completed without human intervention and with impeccable accuracy.
Introduction to Design Thinking
Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems...
4 key factors in creating a successful Buyer Persona
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
Design Thinking & Customer Experience Design
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
Key Sales Challenges to Consider for 2024
Did you know that we are facing a business scenario where collaboration between sales and marketing becomes crucial? Have you wondered, what are the...
Creating personalized user experiences with AI
Have you considered whether you are harnessing the full potential of artificial intelligence (AI) to offer personalized experiences to your users?
Six dimensions to understand customer experience
It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...
What is Revenue Management?
You're just a couple of weeks away from enjoying your long-awaited and well-deserved vacation when you realize that the hotel reservation hasn't been...
The quality of your model depends on the quality of your drivers
When building a cost model, the main concern is ensuring that the model "balances," meaning that all inputs match the outputs, ensuring nothing is...
Buyer Persona: The Key to Customer-Centric CRM
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
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