3 min read
Mario Oviedo | May 29, 2025
There are several types of strategies to reach an ideal prospect, but one of the most effective is Account Base Marketing, which focuses on knocking on the right doors, talking to the right people and thinking quality over quantity. The following...
Focusing attention on customers' activities and how they perform them makes it easier to find the key to redesigning processes that promise better...
For many years, the checkout process in e-commerce applications (particularly the shipping address) was relatively rudimentary, emphasizing the...
Have you ever tried to divide the ingredients of a recipe among different dishes without considering what each one contains? Sounds absurd, right?...
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that...
Do you want to give the customer the best experience in the purchase process, but do not know how? The first step is to understand what you are...
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
Discover why an automation module is indispensable for your company, how it optimizes business processes and customer experience.
The idea of ABC costing is not new; rather, it dates back to the 1970s, with its development primarily attributed to two accounting professors:...
In today's rapidly evolving industrial landscape, digital transformation has emerged as a crucial strategy for manufacturing companies seeking to...
