6 min read
Iván Arroyo | May 29, 2025
Have you ever tried to divide the ingredients of a recipe among different dishes without considering what each one contains? Sounds absurd, right? Well, the same happens when, in a cost model, we try to allocate expenses uniformly without...
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that...
Do you want to give the customer the best experience in the purchase process, but do not know how? The first step is to understand what you are...
No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...
Discover why an automation module is indispensable for your company, how it optimizes business processes and customer experience.
The idea of ABC costing is not new; rather, it dates back to the 1970s, with its development primarily attributed to two accounting professors:...
In today's rapidly evolving industrial landscape, digital transformation has emerged as a crucial strategy for manufacturing companies seeking to...
We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...
In today’s fast-paced digital landscape, the way businesses interact with their customers has undergone a profound transformation.
When we talk about a business, we owe most of our success to our customers, so it is important to retain those who are already yours and win over...
