8 min read
Esteban Cordero | May 29, 2025
We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution, where interactions and transactions with customers occur at high speed. From a customer's click on a...
In today’s fast-paced digital landscape, the way businesses interact with their customers has undergone a profound transformation.
When we talk about a business, we owe most of our success to our customers, so it is important to retain those who are already yours and win over...
Customer experience (CX) in the insurance industry refers to the perception customers have of their interactions with an insurance company. This...
It's hard to imagine a company these days that doesn't use Excel. Not only are we very accustomed to using it, but it's also a powerful tool that has...
Every minute counts, so every click that can be avoided and being able to apply changes to a large number of products at the same time will certainly...
In the rapidly evolving digital age, businesses face a fundamental choice: adapt or become obsolete.
The essence of the Disney experience: Walt Disney, a name synonymous with magic, imagination, and unparalleled customer experience. It all began in a...
Customer loyalty programs are at their core, mechanisms used to alter the behavior of specific customers. However, the behaviors that brands want...
How do you plan your marketing campaigns? Planning starts with defining a seasonal discount, a publication calendar, a brief and creative designs to...
