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Advantages of marketing data management
First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.
What is a value proposition?
Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with...
Six Thinking Hats [Design Thinking]
According to Edward de Bono, confusion is a difficulty associated with thinking; this occurs because we try to do too much simultaneously. Bono also...
Case study: How does Coca-Cola do it in the digital world?
Coca-Cola is undoubtedly one of the most recognized brands in the world, with a market presence that dates back to its beginnings in 1886 when John...
How to improve the user experience on websites
Before knowing how to improve the user experience on web pages, it is important to be clear about the concept of user experience. User experience...
Content personalization in Magento Commerce
Magento is a robust eCommerce solution that has consolidated itself as one of the industry leaders and is quickly growing in popularity amongst...
What is the value proposition and how to create one for your business?
A value proposition is an essential element in any business plan. It describes what makes our product or service different from the competition and...
Improving customer experience in banks
Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...
What is Customer Journey and the Customer Journey Maps?
Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional...
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