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5 reasons why Salesforce leads the CRM world
Customer experience has emerged as today’s top competitive differentiator. Having a robust and scalable CRM platform is no longer optional—it is a critical strategic decision.
Why are all the leading companies using Salesforce?
A CRM is not just a tool for logging contacts or tracking opportunities. It’s a critical component of any modern company’s technological ecosystem....
Salesforce vs. other CRMs: What makes it different and more powerful?
In today’s business world, Customer Relationship Management (CRM) has become an indispensable tool. CRMs help companies organize, automate, and...
Understanding attribution models for effective marketing
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
Value Proposition Canvas in less than 800 characters
You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask...
Is your site really ready for the big season?
As every retailer knows, the end of the year season is increasingly important and profitable for stores and brands. For years there have been brands...
Characteristics of a B2B eCommerce that will allow me to reduce costs
One of the biggest challenges for any company is how to reduce costs and it is even more difficult to do so without harming customer service,...
What you miss when you don't migrate in time
In the world of e-commerce, staying updated with the latest technologies is crucial to provide an exceptional shopping experience and remain...
How to configure the wishlist in Magento
E-commerce platforms offer the functionality to store lists of products that interest users. Also, this helps improve the customer experience by...
Marketing, DO NOT touch
At this time it is undeniable that one of the industries that has suffered the most is tourism. I would like to highlight the contributions made by...
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