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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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4 min read

Importance of User Experience in website development

What can happen if a user enters a website that looks like it was developed in 2000? Chances are that they will quickly leave it and look for another website that touches on the topic they are interested in.

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4 min read

The importance of customer experience in competitive differentiation

Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...

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Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...

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4 min read

What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...

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3 min read

Use case: Processes in Formula 1

Formula 1, commonly abbreviated as F1, is the highest level of international single-seater racing. However, it is not only a sport but also a complex...

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How, why, and when to implement a loyalty plan!

Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers?

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2 min read

Introduction to Adobe Commerce Coupons

A coupon is a perfect way to attract new customers to your store by offering them discounts on products you choose or that the customer has shown...

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1 min read

How to configure the wishlist in Magento

E-commerce platforms offer the functionality to store lists of products that interest users. Also, this helps improve the customer experience by...

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4 min read

Benefits of User Experience in Your Company's Ecommerce

Currently, many people prefer not to leave the comfort of their homes and do their shopping for clothing, shoes, accessories, food, technology, among...

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