2 min read

Email Templates in Magento

Por Meczy González | May 29, 2025

eCommerce Magento Adobe Commerce

2 min read

Email Templates in Magento

Por Meczy González | May 29, 2025

eCommerce Magento Adobe Commerce

4:58

Sending personalized and professional emails is crucial for maintaining a good relationship with customers and fostering brand loyalty.

In Magento, creating personalized email templates is a key tool for achieving this goal. Not only does it allow you to send consistent and professional emails to your customers, but it also gives you the opportunity to include relevant information for the recipient, such as specific order details or shipping tracking information. Moreover, by incorporating your company's brand and visual identity into the email template, you can create a recognizable brand image.

Index

Important information for customizing templates

Steps to edit templates

Steps to create new templates

Applying new templates

Important Data for Personalizing Templates

Responsive design: Email templates should be designed to look good and function correctly on mobile devices, tablets, and desktop computers.

Colors and branding: Make sure the email is designed with brand colors and includes the company's logo.

Optimized images: If you include images in the email template, make sure they are optimized for fast loading and are the right size for viewing on different devices.

Clear CTAs: Include clear and direct calls to action in the email template. This can include "Buy now" or "View order details" buttons.

Personalization: Use personalized variables in the email template to display specific order information, such as the customer's name, order details, shipping information, etc.

You can read more in: Benefits of User Experience

send email_Magento

Steps to Edit Templates in Magento

To edit email templates in Magento 2, follow these steps:
Access the Magento 2 admin panel. In the side menu select "Marketing".
In the "Communications" section, click on "Email Templates" at the top of the page.
Search for the template you want to edit and click on it to open it.
Use the text editor to make the changes you want. You can change the text, images, and other elements of the template.
You can add a variable, to see the list of variables click on insert variable.
Once you have made the changes, click on "Save Template" at the top of the page.
Please note that you can also create a new template from scratch, as we will see below.

Steps to Create New Templates

Steps to create a new email template in Magento:

Access the Magento 2 admin panel.
In the side menu select "Marketing".
In the "Communications" section, click on "Email Templates" at the top of the page.
Click on Add New Template, select the base template you will use depending on the type you want to create.
Enter the template name in the Template Name field.
In the Template Subject field, add the plain text that will be used as the subject for the emails created with your template. This field can also contain system variables.
In the Template Content field, create the content of your email. You can also use system variables in this field.
In the Template Styles field, you can add CSS styles to your template. These styles can be added within a <style> tag in the <head> section of your email.
Once you have completed the fields, click on Save Template.

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Applying New Templates

To apply the new templates, follow these steps:

If it's a sales template:

Click on Stores -> Settings -> Configuration.
Select the Sales section, click on sales emails.
Select the section where you want to apply your new template (for example, New Order Confirmation).
In the Template field, select your new template and click on Save Configuration.

If it's a customer template:

Click on Stores -> Settings -> Configuration.
Select the Customer section, click on customer configuration.
Select the section where you want to apply your new template (for example, New Account Creation).
In the Template field, select your new template and click on Save Configuration.
Customizing email templates in Magento is an important practice to improve customer experience, strengthen the brand, increase open and conversion rates, and ultimately, drive business success

Customizing email templates in Magento goes beyond aesthetics; it is an effective way to improve communication and increase customer confidence. Well-structured emails can reduce doubts, streamline processes and offer a smoother post-purchase experience.

Magento's template editor allows you to modify HTML, add dynamic variables and preview emails before sending. This flexibility ensures that each message is aligned with brand values and tailored to user expectations.

By taking the time to edit mail templates in Magento, businesses can turn transactional communications into key connection moments. It's a simple action, but one with a big impact on brand perception and customer loyalty.

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