3 min read
Bryan Sanabria | Jan 18, 2023
Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional reaction by exceeding customer expectations.
Nowadays, customers are not only those who access a website or application and buy a product but also those who are part of companies that sell the...
You may have heard about the era of social marketing. If you haven't, I invite you to read on and learn how CASIO UK made it part of its marketing...
Inbound marketing, despite its expansion, is a relatively new methodology. This way of selling without selling is the most effective way to respond...
Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer...
The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.
What is UX? User Experience is the design that is in charge of improving the usability of a product, service, or system, that is, its efficiency,...
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
By 2022, according to Insider Intelligence in its global e-commerce forecast, "retail sales will grow 5% year-on-year to more than $27.33 trillion."...
Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...
