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One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in order to create strategies and invest time in them. This strategy is Lead Scoring, and we teach you...
When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create...
Have you heard about workflows and how they can be implemented to grow your business? Automations through HubSpot's workflows will allow you to...
Have you ever heard of data governance? Do you know what it is and how it works? Data governance is a booming topic. Many people are now interested...
Every organization needs to solve different types of challenges in its commercial areas. For example, aligning marketing, sales, and service teams,...
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...
Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know...
With the increase in technological devices and applications, it is becoming increasingly difficult for a company to manage a single element where it...
Before learning about the improvement of the User Experience (UX) through Omnichannel, it is essential to be clear about the concept of omnichannel,...
