3 min read
Have you ever thought about how needs can be related to the search for problem solving in our environment? Abraham Maslow in 1954 developed five key needs and presented it graphically as a pyramid, which is based on the individual's priorities and...
As a result of the commercial and social constraints applied to address the health emergency, the need to move from a face-to-face to a digital...
Did you know that, just like a recipe requires fresh and well-prepared ingredients to achieve a delicious dish, data cleanliness is essential for the...
From a young age, we become customers of this industry without even realizing it; we choose our favorite candy, fruit, soda, and fall in love with...
"It’s not enough to protect your data; you need to protect your customers’ data too." – Satya Nadella, CEO of Microsoft Cybersecurity in digital...
“The best way to predict the future is to create it.” – Peter Drucker
The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.
The website is the most important digital asset that a company has, because it is ours and we have control of what happens with it, other platforms...
There is a saying that we are all equal in the eyes of God; but not all business models are. The 10 Types of Innovation framework is an effort by...
Customer Relationship Management, or CRM, is a strategy and a set of technologies designed to manage and enhance customer relationships. In general,...
