3 min read
Yashin Fonseca | Jun 05, 2025
Did you know that we are facing a business scenario where collaboration between sales and marketing becomes crucial? Have you wondered, what are the key challenges that companies must face in their sales strategies? How can they anticipate these...
Have you considered whether you are harnessing the full potential of artificial intelligence (AI) to offer personalized experiences to your users?
It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...
You're just a couple of weeks away from enjoying your long-awaited and well-deserved vacation when you realize that the hotel reservation hasn't been...
When building a cost model, the main concern is ensuring that the model "balances," meaning that all inputs match the outputs, ensuring nothing is...
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
In my years as a consultant, I am increasingly surprised by companies that do not know about APQC in the implementation of their processes and...
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
Have you heard about workflows and how they can be implemented to grow your business? Automations through HubSpot's workflows will allow you to...
Throughout my career, I have seen that after months of tremendous effort in creating a cost model and after investing many thousands of dollars and...
