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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Marketing and social media automation in your CRM

4 min read

Marketing and social media automation in your CRM

Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve operational efficiency. As businesses manage multiple digital channels, manually coordinating marketing...

Balance between chatbots and human attention

7 min read

Balance between chatbots and human attention

Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...

What is a Business Process Manager and what is it for?

8 min read

What is a Business Process Manager and what is it for?

Processes are the heart of any organization; they encompass all activities that enable a company to function, from manufacturing and product...

Revenue Management

5 min read

What is Revenue Management?

You're just a couple of weeks away from enjoying your long-awaited and well-deserved vacation when you realize that the hotel reservation hasn't been...

What is Oracle Customer Experience (OCX)?

7 min read

What is Oracle Customer Experience (OCX)?

Customer Experience (CX) has become a key factor for a company’s success today. It is no longer just about offering a quality product or service but...

WHAT IS OCX?

7 min read

What is OCX?

Consumer behavior has evolved dramatically in recent years, driven by access to technology and an increasing variety of products and services....

What is Oracle Customer Experience (OCX)?

6 min read

What is Oracle Customer Experience (OCX)?

Oracle Customer Experience (CX): A Comprehensive Solution for Modern Businesses

Guide to implement the UX methodology in your company

7 min read

Guide to implement the UX methodology in your company

Did You Know? 88% of consumers are less likely to return to a website after a bad experience.

What is Business Process Model and Notation - BPMN?

4 min read

What is Business Process Model and Notation - BPMN?

When it comes to mapping business processes, many find themselves in a dilemma about which methodology to use.

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